The Karcher Group (TKG), a full-service marketing and web design agency, announced today the promotion of senior team member Leanne Wicks to the position of marketing director. Additionally, former digital marketing managers Jon Dulac and Aaron Lehman have taken on new roles as account managers. These changes will allow TKG to better serve their clients by focusing team efforts on specific client goals.
I’m not saying your website is lame. But, if it was your party invite to the world would people RSVP or throw it in the trash? Bear with me. This party analogy is going somewhere, I promise. See, it’s not too far of a stretch to compare user experience (UX) design to planning a party. It’s an enhancement to an … Read More
Branding and web design are two of our favorite things here at TKG, so when they collided in a Teamwork rebranding initiative, you better believe we took notice. For those wondering what or who Teamwork is, they are your best friend when it comes to project management. Teamwork is a software suite that “frees teams to manage their work so … Read More
Let’s play a quick game of “Would You Rather?”. Would you rather read a 2,500-word article or look at pictures that express the same thing? My hunch is that you picked looking at images over reading. No shame, writing is my job and I picked the same thing. So, we’re in agreement – pictures are worth 1,000 words, if not … Read More
How a 20-year partnership became more than just marketing More than 20 years. That’s how long Walsh University has been a partner of The Karcher Group. From building their first professionally built website in the late ’90s to participating in their latest Shark Tank event, we’ve had the privilege of being there through it all. Continuing to put the student … Read More
There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe or if some Joe Schmo is going to start wracking up your credit card in the next five minutes. This is where the “s” at the end of HTTPS comes into play. It’s more than just an added letter; it’s added security. This security … Read More
Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to crawl by, I get irritated and then I click another site that loads instantly. This is only one reason why site speed matters. Sure, the design of a website makes an impression, but what about before users get to the homepage? … Read More
NORTH CANTON, Ohio (February 13, 2019) — The Karcher Group’s (TKG) recent acquisition of Pole Position Marketing has resulted in the creation of three new positions with TKG including Digital Content Specialist, Digital Strategy Architect and Search and Advertising Strategist. Joining the TKG team are PPM team members Kelly Gifford, Jennifer Gross and Alan Waggoner.