How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience

Stoney deGeyterLearn

Searcher Intent

“Target your audience.” That’s got to be one of the most overused tropes in the marketing industry. It also just so happens to be an extremely critical aspect of ensuring your digital marketing efforts are successful. Sometimes tropes are true. On one level, targeting your audience is simple. Someone searching for motorcycle batteries shouldn’t be driven to a page selling … Read More

415 Group

The Karcher GroupCase Study

415 Group Homepage

How we evolved a brand into a relatable, industry thought leader Our relationship with 415 Group – a certified public accounting, business consulting and IT services firm – goes back to their early days when we helped them develop their website. Over the years, we’ve had the honor of helping them strategically on several levels including sales, marketing, growth and … Read More

Big Changes for Three Senior Level Employees

The Karcher GroupNews

Leanne Wicks, Jon Dulac, and Aaron Lehman

The Karcher Group (TKG), a full-service marketing and web design agency, announced today the promotion of senior team member Leanne Wicks to the position of marketing director. Additionally, former digital marketing managers Jon Dulac and Aaron Lehman have taken on new roles as account managers. These changes will allow TKG to better serve their clients by focusing team efforts on specific client goals.

UX Party Essentials

The Karcher GroupLearn


I’m not saying your website is lame. But, if it was your party invite to the world would people RSVP or throw it in the trash? Bear with me. This party analogy is going somewhere, I promise. See, it’s not too far of a stretch to compare user experience (UX) design to planning a party. It’s an enhancement to an … Read More

Team Recognized for Service with Chair Circle

The Karcher GroupNews

United Way Celebration

The Karcher Group (TKG) was recognized alongside other local businesses at United Way of Greater Stark County’s Annual Celebration for their contribution to the community.

Teamwork’s New Brand: The highlights and the bloopers

Ashley IkelerLearn

Teamwork logo

Branding and web design are two of our favorite things here at TKG, so when they collided in a Teamwork rebranding initiative, you better believe we took notice. For those wondering what or who Teamwork is, they are your best friend when it comes to project management. Teamwork is a software suite that “frees teams to manage their work so … Read More

Telling Your Story with Images

Ashley IkelerLearn

Mirror reflection of fjord

Let’s play a quick game of “Would You Rather?”. Would you rather read a 2,500-word article or look at pictures that express the same thing? My hunch is that you picked looking at images over reading. No shame, writing is my job and I picked the same thing. So, we’re in agreement – pictures are worth 1,000 words, if not … Read More

Walsh University

The Karcher GroupCase Study

Walsh case study

How a 20-year partnership became more than just marketing More than 20 years. That’s how long Walsh University has been a partner of The Karcher Group. From building their first professionally built website in the late ’90s to participating in their latest Shark Tank event, we’ve had the privilege of being there through it all. Continuing to put the student … Read More

Top Ways an SSL Protects Your Site Security and Search Authority

Scott KeenanLearn

Why you need an SSL to secure your site

There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe or if some Joe Schmo is going to start wracking up your credit card in the next five minutes. This is where the “s” at the end of HTTPS comes into play. It’s more than just an added letter; it’s added security. This security … Read More

The Importance of Site Speed and How to Optimize Yours

James GoldenLearn

Why Site Speed Matters

Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to crawl by, I get irritated and then I click another site that loads instantly. This is only one reason why site speed matters. Sure, the design of a website makes an impression, but what about before users get to the homepage? … Read More