4 Unique Challenges of B2B Digital Marketing

Stoney deGeyterLearn

Anyone who has been in the business-to-business marketing space for any length of time knows first-hand that it comes with its own particular set of challenges. Unlike marketing to consumers, B2B businesses have to overcome the challenges of longer sales cycles, smaller audience markets, and higher purchase prices. And just as frequently, they have the extra step of generating leads … Read More

Buyer Personas and the 6 Reasons You Need Them

Ashley IkelerLearn

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the line I’m talking about, “Hello from the outside / At least I can say that I’ve tried”. Yeah, we’ve all been there Adele. In a marketing scenario, this song can be heard lingering in the background of your subconscious every time you don’t get … Read More

11 Ways to Get Maximum Efficiency from Your SEO Team’s Efforts

Stoney deGeyterLearn

Everyone knows Deadpool. Scratch that. Everyone who’s not living under a rock knows who Deadpool is. And that means you also know that Deadpool is all about maximum effort. That’s what we expect from our superheros, and that’s what we should expect from our search engine optimization teams. After all, maximum effort produces maximum results, right? Not necessarily. While Deadpool … Read More

10 Lessons a True Crime Comedy Podcast Can Teach Us About Branding

Molly McDougalLearn

Here’s the thing. I’m deeply captivated by the recent true crime fad that’s taken over modern society. What is the number one reason for my obsession you ask? Okay, I know you didn’t ask. But I’m going to tell you anyway. It’s the mega-hit podcast, My Favorite Murder (MFM for short). First, some background: The Karcher Group is a digital marketing … Read More

5 Best Marketing Automation Platforms of 2019

Jennifer GrossLearn

Different marketing automation platforms are designed for different types of businesses.  This being said, it’s critical that your business research the different marketing automation options before determining which one is the best fit. Keep in mind that you should be searching for a solution that: Also, consider: CRM integrations, import/export features of customer data, and the ability to implement your … Read More

13 Reasons Why Your E-commerce Site Is Failing

Stoney deGeyterLearn

Let’s start with the givens:  By all counts, your ecommerce site should be thriving. But it’s not. And you want to know why. You’re not alone. Many otherwise successful ecommerce sites find themselves in the same situation. Of the thirteen issues noted below, any one of them can kill your business. Or at the very least, is a significant contributor … Read More

Inspired Marketing: Lessons from nature

Ashley IkelerLearn

Morning in nature

I can’t say I know it all. Not even close. But that excites me. It means every day, every conversation, every adventure is an opportunity to learn more than I do right now. A brisk walk into the office, a strenuous hike through the canyons or a leisurely stroll through the park are all learning opportunities for me. They might … Read More

One Powerful Development Team in the Making

The Karcher GroupNews

Development team updates

The Karcher Group (TKG), a digital marketing agency based in North Canton, announced today the joining of its front-end and programming resources into one powerful development team.

Accessibility: Usability for all

Ashley IkelerLearn

Sunset framed by hands making heart shape

I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To say things were hard would be an understatement. Getting dressed? It became a two-person job, one to cut the pants to fit over my massive cast and another to help get them on. Sitting in class for 8 hours a day? Absolute … Read More