Walsh University

The Karcher GroupCase Study

Walsh case study

How a 20-year partnership became more than just marketing More than 20 years. That’s how long Walsh University has been a partner of The Karcher Group. From building their first professionally built website in the late ’90s to participating in their latest Shark Tank event, we’ve had the privilege of being there through it all. Continuing to put the student … Read More

Top Ways an SSL Protects Your Site Security and Search Authority

Scott KeenanLearn

Why you need an SSL to secure your site

There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe or if some Joe Schmo is going to start wracking up your credit card in the next five minutes. This is where the “s” at the end of HTTPS comes into play. It’s more than just an added letter; it’s added security. This security … Read More

The Importance of Site Speed and How to Optimize Yours

James GoldenLearn

Why Site Speed Matters

Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to crawl by, I get irritated and then I click another site that loads instantly. This is only one reason why site speed matters. Sure, the design of a website makes an impression, but what about before users get to the homepage? … Read More

The Karcher Group Wins Awards for Work with Local Nonprofits

The Karcher GroupNews

NORTH CANTON, Ohio, (February 26, 2019) —The Karcher Group (TKG), a full-service marketing agency, received two awards in the 2019 American Advertising Awards, a competition conducted by the American Advertising Federation – Akron (AAF – Akron).

The Karcher Group Enhances Areas of Expertise

The Karcher GroupNews

Alan Waggoner, Jennifer Gross, Kelley Gifford

NORTH CANTON, Ohio (February 13, 2019) — The Karcher Group’s (TKG) recent acquisition of Pole Position Marketing has resulted in the creation of three new positions with TKG including Digital Content Specialist, Digital Strategy Architect and Search and Advertising Strategist. Joining the TKG team are PPM team members Kelly Gifford, Jennifer Gross and Alan Waggoner.

Why Users – Not Search Engines – Should Be Your Top Priority

Leanne WicksLearn

Why users should be your SEO priority

Let’s be honest with each other. SEO is important, even though it can feel overwhelming and confusing. And while sometimes people think it’s all just made up, it is, in fact, very real. But if you take a step back for a moment, you’ll see that the very same things that are important in SEO, quite simply, are the same … Read More

The Karcher Group Acquires Pole Position Marketing

The Karcher GroupNews

We are proud to announce TKG’s recent acquisition of Pole Position Marketing, a nationally recognized digital marketing agency headquartered in Uniontown, Ohio. The merger, effective Jan. 1, 2019, allows TKG to offer an unparalleled digital marketing experience, strengthening our expertise in search engine optimization, pay-per-click advertising and content marketing.  PPM’s owner and renowned industry evangelist, Stoney deGeyter, has been named … Read More

The Karcher Group Expands With New Talent

The Karcher GroupNews

TKG January Staff Additions

NORTH CANTON, Ohio (January 15, 2019) — The Karcher Group announces the hire of four new team members: Designer Jen Barnby, Content/Social Media Specialist Ashley Ikeler, Digital Marketing/Content Specialist Rachel Whinnery and Marketing Specialist Kevin Zeise. The Karcher Group (TKG), a digital agency with over 20 years of experience in Northeast Ohio, is expanding its marketing team in 2019 to … Read More

How-To Guide: Daily Facebook Community Management

Molly McDougalLearn

facebook management

When it comes to social media, it’s important to be – you guessed it – social with your audience. So, if your current strategy on Facebook is to post once in a while and cross your fingers for comments and shares, I’ve got to be honest. You’re doing it wrong. Especially on Facebook, your content should spark a two-way conversation. … Read More

The Karcher Group Launches Creative Team

The Karcher GroupNews

Darla Brown - The Karcher Group

Agency aligns creative resources and promotes from within, while adding several new jobs North Canton, Ohio (January 4, 2019) — Local marketing agency, The Karcher Group (TKG), announced today the joining of its design, content and video resources into one unified creative team. This change will provide the best environment for team members to produce outstanding results for their clients. … Read More