The Karcher Group Acquires NetTrack Marketing

Ashley IkelerNews

Local digital marketing agency starts the year off with new acquisition The Karcher Group (TKG) announced today the acquisition of NetTrack Marketing, a leading digital marketing group with a keen focus on providing internet marketing for manufacturing companies and providers of B2B services. Based out of Cleveland, Ohio, NetTrack Marketing was recognized as a leading provider of website marketing and … Read More

The Karcher Group Continues To Grow Internal Team

The Karcher GroupNews

Digital agency boosts video and sales teams with two new hires The Karcher Group announces the hire of two new full-time team members: Sales Coordinator Zechariah Eshack and Associate Video Producer Zoe Logston. The Karcher Group (TKG), a digital agency with more than 20 years of experience, continues to grow their internal team to match the needs of their expanding … Read More

What Do Theatre and Marketing Have in Common?

Emily WeissLearn

This comparison is not as apples-to-oranges as one might think. Outside of working in the digital marketing world, one of my hobbies is performing. This means, five nights a week I can be found at a local theater rehearsing lines, learning songs and practicing dances in preparation for a six-show run. As marketers, our work is typically displayed online and … Read More

The Karcher Group Names Darla Brown as Creative Director

Ashley IkelerNews

Darla Brown - The Karcher Group

Move allows digital agency to strengthen creative forces The Karcher Group (TKG), a digital marketing agency based in North Canton, announces the promotion of Darla Brown to Creative Director.  “Darla has proven herself as a creative force and has helped to develop a dedicated team of creative individuals to implement and achieve the goals of our clients,” said Geoff Karcher, … Read More

4 Unique Challenges of B2B Digital Marketing

Stoney deGeyterLearn

Anyone who has been in the business-to-business marketing space for any length of time knows first-hand that it comes with its own particular set of challenges. Unlike marketing to consumers, B2B businesses have to overcome the challenges of longer sales cycles, smaller audience markets, and higher purchase prices. And just as frequently, they have the extra step of generating leads … Read More

Buyer Personas and the 6 Reasons You Need Them

Ashley IkelerLearn

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the line I’m talking about, “Hello from the outside / At least I can say that I’ve tried”. Yeah, we’ve all been there Adele. In a marketing scenario, this song can be heard lingering in the background of your subconscious every time you don’t get … Read More

11 Ways to Get Maximum Efficiency from Your SEO Team’s Efforts

Stoney deGeyterLearn

Everyone knows Deadpool. Scratch that. Everyone who’s not living under a rock knows who Deadpool is. And that means you also know that Deadpool is all about maximum effort. That’s what we expect from our superheros, and that’s what we should expect from our search engine optimization teams. After all, maximum effort produces maximum results, right? Not necessarily. While Deadpool … Read More

10 Lessons a True Crime Comedy Podcast Can Teach Us About Branding

Molly McDougalLearn

Here’s the thing. I’m deeply captivated by the recent true crime fad that’s taken over modern society. What is the number one reason for my obsession you ask? Okay, I know you didn’t ask. But I’m going to tell you anyway. It’s the mega-hit podcast, My Favorite Murder (MFM for short). First, some background: The Karcher Group is a digital marketing … Read More

5 Best Marketing Automation Platforms of 2019

Jennifer GrossLearn

Different marketing automation platforms are designed for different types of businesses.  This being said, it’s critical that your business research the different marketing automation options before determining which one is the best fit. Keep in mind that you should be searching for a solution that: Also, consider: CRM integrations, import/export features of customer data, and the ability to implement your … Read More