Inspired Marketing: Lessons from nature

Ashley IkelerLearn

Morning in nature

I can’t say I know it all. Not even close. But that excites me. It means every day, every conversation, every adventure is an opportunity to learn more than I do right now. A brisk walk into the office, a strenuous hike through the canyons or a leisurely stroll through the park are all learning opportunities for me. They might … Read More

One Powerful Development Team in the Making

The Karcher GroupNews

Development team updates

The Karcher Group (TKG), a digital marketing agency based in North Canton, announced today the joining of its front-end and programming resources into one powerful development team.

Accessibility: Usability for all

Ashley IkelerLearn

Sunset framed by hands making heart shape

I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To say things were hard would be an understatement. Getting dressed? It became a two-person job, one to cut the pants to fit over my massive cast and another to help get them on. Sitting in class for 8 hours a day? Absolute … Read More

How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience

Stoney deGeyterLearn

Searcher Intent

“Target your audience.” That’s got to be one of the most overused tropes in the marketing industry. It also just so happens to be an extremely critical aspect of ensuring your digital marketing efforts are successful. Sometimes tropes are true. On one level, targeting your audience is simple. Someone searching for motorcycle batteries shouldn’t be driven to a page selling … Read More

415 Group

The Karcher GroupCase Study

415 Group Homepage

How we evolved a brand into a relatable, industry thought leader Our relationship with 415 Group – a certified public accounting, business consulting and IT services firm – goes back to their early days when we helped them develop their website. Over the years, we’ve had the honor of helping them strategically on several levels including sales, marketing, growth and … Read More

Big Changes for Three Senior Level Employees

The Karcher GroupNews

Leanne Wicks, Jon Dulac, and Aaron Lehman

The Karcher Group (TKG), a full-service marketing and web design agency, announced today the promotion of senior team member Leanne Wicks to the position of marketing director. Additionally, former digital marketing managers Jon Dulac and Aaron Lehman have taken on new roles as account managers. These changes will allow TKG to better serve their clients by focusing team efforts on specific client goals.

UX Party Essentials

The Karcher GroupLearn

Celebration

I’m not saying your website is lame. But, if it was your party invite to the world would people RSVP or throw it in the trash? Bear with me. This party analogy is going somewhere, I promise. See, it’s not too far of a stretch to compare user experience (UX) design to planning a party. It’s an enhancement to an … Read More

Team Recognized for Service with Chair Circle

The Karcher GroupNews

United Way Celebration

The Karcher Group (TKG) was recognized alongside other local businesses at United Way of Greater Stark County’s Annual Celebration for their contribution to the community.

Teamwork’s New Brand: The highlights and the bloopers

Ashley IkelerLearn

Teamwork logo

Branding and web design are two of our favorite things here at TKG, so when they collided in a Teamwork rebranding initiative, you better believe we took notice. For those wondering what or who Teamwork is, they are your best friend when it comes to project management. Teamwork is a software suite that “frees teams to manage their work so … Read More

Telling Your Story with Images

Ashley IkelerLearn

Mirror reflection of fjord

Let’s play a quick game of “Would You Rather?”. Would you rather read a 2,500-word article or look at pictures that express the same thing? My hunch is that you picked looking at images over reading. No shame, writing is my job and I picked the same thing. So, we’re in agreement – pictures are worth 1,000 words, if not … Read More