Buyer Personas and the 6 Reasons You Need Them

Ashley IkelerLearn

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the line I’m talking about, “Hello from the outside / At least I can say that I’ve tried”. Yeah, we’ve all been there Adele. In a marketing scenario, this song can be heard lingering in the background of your subconscious every time you don’t get … Read More

10 Lessons a True Crime Comedy Podcast Can Teach Us About Branding

Molly McDougalLearn

Here’s the thing. I’m deeply captivated by the recent true crime fad that’s taken over modern society. What is the number one reason for my obsession you ask? Okay, I know you didn’t ask. But I’m going to tell you anyway. It’s the mega-hit podcast, My Favorite Murder (MFM for short). First, some background: The Karcher Group is a digital marketing … Read More

5 Best Marketing Automation Platforms of 2019

Jennifer GrossLearn

Different marketing automation platforms are designed for different types of businesses.  This being said, it’s critical that your business research the different marketing automation options before determining which one is the best fit. Keep in mind that you should be searching for a solution that: Also, consider: CRM integrations, import/export features of customer data, and the ability to implement your … Read More