What Do Theatre and Marketing Have in Common?

Emily WeissLearn

This comparison is not as apples-to-oranges as one might think. Outside of working in the digital marketing world, one of my hobbies is performing. This means, five nights a week I can be found at a local theater rehearsing lines, learning songs and practicing dances in preparation for a six-show run. As marketers, our work is typically displayed online and … Read More

4 Unique Challenges of B2B Digital Marketing

Stoney deGeyterLearn

Anyone who has been in the business-to-business marketing space for any length of time knows first-hand that it comes with its own particular set of challenges. Unlike marketing to consumers, B2B businesses have to overcome the challenges of longer sales cycles, smaller audience markets, and higher purchase prices. And just as frequently, they have the extra step of generating leads … Read More

Fallsway Equipment Company

The Karcher GroupCase Study

Fallsway Equipment

Customer-first company augments relationship building with LiveChat Fallsway Equipment is well-known for their quality and service with lift trucks and other heavy equipment throughout the Midwest. So when they came to us after a less-than-stellar experience with a marketing company that made them leery of paid search and advertising efforts, we knew we had to take a different approach to … Read More

United Titanium

The Karcher GroupCase Study

United Titanium

How we found the right fit(ting) for a manufacturer online In a competitive space, companies need to reach their customers where they live — online. United Titanium is the leading manufacturer and supplier of specialty metal fasteners, fittings and custom parts. Working with an outdated website, their sales team struggled to reach new customers online, and current customers were unaware … Read More