"We’re a toy company…kids are at the very heart of our business, and it’s important to us to show that in everything we do."
When our client, Wild Republic, partnered with Project Night Night during the 2015 holiday season, we were excited to help them execute an online advertising campaign around the initiative.
"…we owe it to our kids, and to our communities, to do what we can to make a difference."
Project Night Night is a nonprofit organization that provides care packages to children entering homeless shelters across the country. These care packages include a blanket, a stuffed animal and a book, bringing a sense of security to these children during a stressful time in their lives.
From November 16 to December 16, 2015, Wild Republic donated a cuddly stuffed animal to Project Night Night for any orders over $35. We assisted them in spreading the word with a targeted online advertising campaign.
"When we heard about Project Night Night and their mission, we couldn’t help but think that we could help somehow. The organization shared with us that 1.5 million American children face homelessness each year, a staggering number to consider."
In one month, we used a healthy budget to boost online advertising. The primary channels were Shopping (60% of budget) and Text (40%) ads on the Google AdWords platform.
We monitored the campaign frequently and made adjustments and optimizations as needed to garner a positive trend for the return. Our experts worked carefully and watched as daily revenue steadily increased throughout the 30 days.
"We also think it’s important to do more than make great toys and stuffed animals. We care deeply about giving back to the communities we live in and want to do our part in making them stronger."
Wild Republic simply wanted to do a good thing for their community, yet their efforts had an overwhelmingly positive effect on their bottom line.
In fact, the total WildRepublic.com revenue increased significantly during the 30 day Project Night Night campaign. This total represents nearly 50% of WildRepublic.com’s website revenue for 2015. Best of all, 768 Switch-A-Rooz were given away to Project Night Night to comfort a child in need.
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