How a leading toy manufacturer gave customers warm fuzzies by giving back
When our client, Wild Republic, partnered with Project Night Night during the holiday season, we were excited to help them execute an online advertising campaign to support the initiative. Project Night Night is a nonprofit organization that provides care packages to children entering homeless shelters across the country.
During the month-long promotion, Wild Republic donated a stuffed animal to Project Night Night for every order over $35. We offered support with a targeted online advertising strategy, including shopping and text-based search ads. Over the course of 30 days, our team monitored activity and refined our campaigns as needed to garner a positive return on investment. Wild Republic simply wanted to do a good thing, yet their efforts had an overwhelmingly positive effect on their bottom line.
Make a difference by doing good
As a toy company, kids are at the heart of Wild Republic’s business. It was important for them to show that commitment, not just in their products but also in the causes they chose to support.
Drive campaign engagement
Wild Republic was thrilled with the opportunity to give back for the holidays, but to make the initiative a success, we needed to build engagement, awareness and impact.
Tug on heartstrings
To cut through the noise of holiday marketing, we developed campaign messaging that would educate users about the program, connect with customers on a deeper level and inspire them to act.
Market with a mission
We chose channels where we could reach the broadest audience, set our targeting based on researched insights and made ongoing refinements to maximize click-throughs and conversions.
"To us, it’s about more than just making great toys. We care deeply about giving back to the causes we care about. As a result of this campaign, we were able to make a real difference for a lot of deserving kids. That’s what we’re most proud of." – Vishnu Chandran, president, Wild Republic