How marketing was the best medicine for a growing health care client
Before they became the industry leader, US Acute Care Solutions, Emergency Medicine Physicians (EMP) came to TKG for marketing services to help them grow. After nearly a decade-long partnership, rapid consolidation in the health care industry created the need for the company to either sell or grow quickly. And they chose to grow.
EMP brought together other like-minded physician groups to form USACS, and the company swiftly doubled and tripled in size. To make sure their brand could keep up, we helped them narrow their goals, define their target audiences and build key messaging that would tell the right story. Then, we rolled out this new identity with a professional and scalable corporate website.
Avoid confusion amid rebranding efforts
USACS knew who they were, but the industry did not. We had to explain the company’s new identity and rapid growth without alienating or confusing their audience.
Recruit new people and partners
In a highly competitive recruitment market, USACS needed to attract clinicians and hospital systems with compelling information about their careers and culture.
Craft an authentic brand story
We researched, we planned and we helped to develop a unique brand position that would convey their core mission of physician ownership and patient-centered care.
Build an elevated digital experience
On the new website, we utilized visual storytelling, existing tools and custom web development to guide physicians and hospital leaders toward relevant conversion points.