How we helped a local nonprofit reach their bold goals online
United Way of Greater Stark County has been helping people in the area achieve health, education and financial stability since 1922. When they came to us with the goal to drive increased engagement through their digital marketing efforts, we knew it was an opportunity to make a real impact – not just online but throughout our community.
We crafted new messaging to help tell their story, developed a multi-channel marketing strategy to get them noticed online and built a professional new website to roll out their updated digital identity. Our efforts have helped them to engage their target audiences online, drive donations, increase volunteer participation and make a meaningful difference throughout greater Stark County.
Convey the right message
With so many causes in the Stark County area, we needed to tell United Way’s story in a way that would speak to their unique differences.
Do digital that does good
For United Way, it wasn’t just about growing leads and traffic. They were looking for engaged advocates who were ready to work hard, give back and live united.
Make a bigger impact online
To achieve maximum engagement, we built a beautifully-designed, interactive website that made it easier for digital users to learn, donate or get in touch.
Reach future donors and volunteers
We helped United Way hone their story with elevated and impactful messaging. Then, we delivered strategic content marketing support to encourage community members to act.