How we found the right fit(ting) for a manufacturer online
In a competitive space, companies need to reach their customers where they live — online. United Titanium is the leading manufacturer and supplier of specialty metal fasteners, fittings and custom parts. Working with an outdated website, their sales team struggled to reach new customers online, and current customers were unaware of the company’s impressive inventory and service center capabilities.
We developed a visual brand and modern website to encompass United Titanium’s important, expansive work. We implemented a product builder and live chat option on their site, so customers would have multiple ways to make contact. The result: a better online experience for users and a growing number of leads.
Connect with customers
United Titanium had an incredible story to tell, but their website didn’t speak to the needs of their audience. We needed to craft a message and visual identity that would truly resonate.
Do digital that delivers
Digital wasn’t a significant part of their sales process. They were relying on our team to show the value of online marketing through real, meaningful results.
Go beyond the nuts and bolts
Not only did we launch a highly-visual, interactive website, we elevated United Titanium’s entire brand to highlight the role they play in their customer stories.
Improve online ordering capabilities
To get their audience to convert online, we made it easier to talk to their team in real time. Now the website is seen as a sales tool, rather than a sales barrier.
“We made it our mission to produce a visually-simplistic style that contained a narrative beyond the product. The entire market was consumed with competitors that simply talked about nuts and bolts. We had an opportunity to position United Titanium in a much different way, but we needed a story. After an interview with their senior engineer, we found it.”— Matt McComb, motion graphics specialist