Digital advertising is constantly evolving, and local businesses are under pressure to know where to invest, how long to stay the course and when to make changes. In this interactive panel discussion, we’ll explore what’s working today and where businesses commonly struggle when it comes to digital advertising.
Featuring Roberto Capotosto, Vice President of Marketing at Group Management Services, and Ryan Smith, Digital Marketing Specialist at TKG, this conversation will bring together agency and client perspectives on building effective digital advertising strategies. Topics will include selecting the right channels, balancing performance with long-term goals, avoiding common mistakes and knowing when to be patient versus when to pivot.
This TKGenius event has concluded. Explore the event details and topics below.