Who Owns Your Content (and Why Does it Matter)?

You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all the content that lives there is yours, too…right?

Not necessarily.

Some platforms or approaches to creating a website can rob you of the return you deserve for creating good content.
Here are two common examples of when you might not own your content.

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The Internet of Things?

Is Your Business Ready for the Internet of Things?

Internet of Things (IoT): bringing together people, process, data and things to make networked connections more relevant and valuable than ever before-turning information into actions that create new capabilities, richer experiences and unprecedented economic opportunity for businesses, individuals and countries.—Cisco

The statistics are everywhere. More people than ever are connecting with your business first online…not with flyers, cards or billboards, but with clicks, impressions and connections.

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What a Veteran Taught TKG About Teams

The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve always believed in the principle that things are better when we do it together.

As our team has grown throughout the years, we’ve done our best to invest in “togetherness.” Sometimes that means more meetings, sometimes less. Sometimes that means tough conversations, sometimes that means laughing together on the back patio.

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3 Reasons You Need to Revisit Your Brand Strategy

We see it all the time…clients think they have a great handle on their brand until we start asking a few key questions, like:

“Which of your brand values do you think your customers most align with?”

“What things will your brand never compromise on?”

“Can you describe your brand in three words?”

While the answers to these questions aren’t necessarily the sum of your business or brand, companies that truly understand who they are, what they do and how their customers perceive both, will have ready answers.

So, if it’s been a minute, here are three reasons to revisit your brand strategy:

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