If you’re doing anything on the web with your business, you probably know that you should be leveraging digital advertising.
But, if you’re new to the game of Facebook ads, AdWords, Pay Per Click or other online advertising, it can be hard to know where to begin, especially when you need to justify a strategy or budget for it.
Here are the key benefits to digital advertising for your business.
It's Cost Effective
Diving in to digital advertising isn’t like throwing up a billboard (which can be extremely costly and can take days or months to understand your results). In fact, your initial investment into digital ads can be quite minimal.
For example, search engines don’t charge anything to insert a PPC advertisement. There’s no fee to set up an account and you only pay each time someone actually clicks on your ad.
For most social media ads, you can get started for as little as $5. And for just about all digital ads, you can adjust your spending on-the-go as you analyze your efforts and see what’s working and what isn’t.
Of course, strategy is at play here. We always recommend taking a look at the competitive landscape, then allocating budget based on what will be effective in the long term.
Stay in Control of Your Budget
For Facebook and Adwords, you can work easily within a set budget and add more money as you go, or stop the ad any time. With PPC advertising, you can tailor your budget based on your sales goals and how aggressive you would like to be.
Digital advertising allows you to be fastidious about the money you spend, with many ad platforms giving you the option to adjust or re-allocate money as needed while the campaign is in play.
Level the Playing Field
You might be the new kid in town, but digital advertising is one of the ways you can hold your own with the big guys, right from the start.
Reach the vast majority of Internet users worldwide, or concentrate on a hyper-local focus, or use a mix of local and national ads.
By carefully crafting and targeting your campaigns, you can pre-qualify your site’s traffic. Combine any number of parameters, and target (and sway) exactly the same users as your competition without spending years in the business.
We always tell people to be wary of companies that promise immediate search engine rankings. Digital advertising, however, is the exception to the rule.
Because of the nature of PPC ads, for example, you’ll get top placement right away, assuming you have a quality ad, followed the set-up rules and are bidding enough to be effective.
Social ads are the same way, when done properly. What’s more, you’ll get results (sales, Likes, clicks) quickly—sometimes almost immediately—which makes digital ads an easy “yes” in a holistic digital marketing strategy that has both short- and long-term goals.
Digital ad campaigns can remain effective and efficient by regularly tracking keyword and phrase successes (and failures), which ads bring the most traffic (and which are duds), conversion rates and more.
Tracking ads in near-real time means you can be sure that your ads are operating at peak efficiency, especially since any necessary changes can be made immediately. Again, compare this advantage to other forms of advertising, where results can take months to determine and changes can take weeks to implement.
Want to learn more about digital advertising for your business? Contact us.