Geoff Karcher founded The Karcher Group in 1997, the same year Google launched its web search engine. Coincidence? You can decide for yourself. One thing’s for sure, he entered the Internet industry at the right time.
We may not always win your business, but at the very least, we want to make sure you work with a digital partner that has your best interest in mind.
One of the recent ways we’ve seen companies get taken advantage of is in the realm of Local Search. We’ve seen the emails from companies that insist they can “help you get found.” But, when we dig a little deeper, we find that some of these shops are cutting corners or taking advantage of their clients.
You may have read some articles that say that “no one reads their email anymore” or that “email is dead.”
While that might be true about the mass forwards you get from that certain family member, businesses that strategically use email to create awareness or sell products are still capturing more leads and getting more conversions than ever before.
SEO stands for search engine optimization which is a fancy way of saying ‘helping websites show up in relevant Google search results.’
Most clients come to us knowing they need SEO to increase web traffic, form leads or e-commerce sales. However, they don’t know what exactly goes into good SEO.
While people outside the digital marketing world think of SEO as a magical unicorn that helps businesses achieve their goals, it’s actually a calculated process that takes a lot of planning and time to accomplish.
A lot of our conversations with prospective clients start like this:
Client: I need to grow my business and I think search engine optimization is the best way to do that. Can you help me out?
Us: Sure! We’ve helped countless businesses grow with SEO. What are your goals?
Client: I just want more sales by the end of the year. You guys can do that, right?
We all know seasonal businesses should ramp up their marketing efforts in the months leading up to their busy season. But a landscaping company doesn’t have to do any marketing during the December and January, right? Not necessarily.