Five Local SEO Mistakes to Avoid

We may not always win your business, but at the very least, we want to make sure you work with a digital partner that has your best interest in mind.

One of the recent ways we’ve seen companies get taken advantage of is in the realm of Local Search. We’ve seen the emails from companies that insist they can “help you get found.” But, when we dig a little deeper, we find that some of these shops are cutting corners or taking advantage of their clients.

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What is SEO?

SEO stands for search engine optimization which is a fancy way of saying ‘helping websites show up in relevant Google search results.’

Most clients come to us knowing they need SEO to increase web traffic, form leads or e-commerce sales. However, they don’t know what exactly goes into good SEO.

While people outside the digital marketing world think of SEO as a magical unicorn that helps businesses achieve their goals, it’s actually a calculated process that takes a lot of planning and time to accomplish.

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Search Engine Optimization: Expectations vs. Reality

A lot of our conversations with prospective clients start like this:

Client: I need to grow my business and I think search engine optimization is the best way to do that. Can you help me out?

Us: Sure! We’ve helped countless businesses grow with SEO. What are your goals?

Client: I just want more sales by the end of the year. You guys can do that, right?

Us: Maybe!

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