4 Unique Challenges of B2B Digital Marketing

Stoney deGeyterLearn

Anyone who has been in the business-to-business marketing space for any length of time knows first-hand that it comes with its own particular set of challenges. Unlike marketing to consumers, B2B businesses have to overcome the challenges of longer sales cycles, smaller audience markets, and higher purchase prices. And just as frequently, they have the extra step of generating leads … Read More

11 Ways to Get Maximum Efficiency from Your SEO Team’s Efforts

Stoney deGeyterLearn

Everyone knows Deadpool. Scratch that. Everyone who’s not living under a rock knows who Deadpool is. And that means you also know that Deadpool is all about maximum effort. That’s what we expect from our superheros, and that’s what we should expect from our search engine optimization teams. After all, maximum effort produces maximum results, right? Not necessarily. While Deadpool … Read More

13 Reasons Why Your E-commerce Site Is Failing

Stoney deGeyterLearn

Let’s start with the givens:  By all counts, your ecommerce site should be thriving. But it’s not. And you want to know why. You’re not alone. Many otherwise successful ecommerce sites find themselves in the same situation. Of the thirteen issues noted below, any one of them can kill your business. Or at the very least, is a significant contributor … Read More

How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience

Stoney deGeyterLearn

Searcher Intent

“Target your audience.” That’s got to be one of the most overused tropes in the marketing industry. It also just so happens to be an extremely critical aspect of ensuring your digital marketing efforts are successful. Sometimes tropes are true. On one level, targeting your audience is simple. Someone searching for motorcycle batteries shouldn’t be driven to a page selling … Read More