How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience

Stoney deGeyterLearn

Searcher Intent

“Target your audience.” That’s got to be one of the most overused tropes in the marketing industry. It also just so happens to be an extremely critical aspect of ensuring your digital marketing efforts are successful. Sometimes tropes are true. On one level, targeting your audience is simple. Someone searching for motorcycle batteries shouldn’t be driven to a page selling … Read More