10 Lessons a True Crime Comedy Podcast Can Teach Us About Branding

Molly McDougalLearn

Here’s the thing. I’m deeply captivated by the recent true crime fad that’s taken over modern society. What is the number one reason for my obsession you ask? Okay, I know you didn’t ask. But I’m going to tell you anyway. It’s the mega-hit podcast, My Favorite Murder (MFM for short). First, some background: The Karcher Group is a digital marketing … Read More

How-To Guide: Daily Facebook Community Management

Molly McDougalLearn

facebook management

When it comes to social media, it’s important to be – you guessed it – social with your audience. So, if your current strategy on Facebook is to post once in a while and cross your fingers for comments and shares, I’ve got to be honest. You’re doing it wrong. Especially on Facebook, your content should spark a two-way conversation. … Read More