Kelley GiffordSocial Media Strategist
Kelley refers to herself as a digital citizen who believes in the power of storytelling. She found her passion in college as a freshman when she discovered the vlogbrothers and transmedia communications. This new form of communications fascinated Kelley, and she made the decision to pursue digital marketing as a career. Outside of TKG, Kelley teaches Principles of Social Media at the University of Akron.
Where she gained her knowledge
Kelley graduated from the University of Akron with a Dual Bachelor of Business Administration degree in Integrated Marketing Communications and Marketing Management. Not long after graduating and starting a career in the nonprofit sector, Kelley completed her Master's degree in Public Relations at Kent State University. Since completing her MA, Kelley has worked in a myriad of positions in the nonprofit sector, while also deepening her understanding of online communications by being an Adjunct Instructor, teaching Principles of Social Media at the University of Akron.
Skills and Expertise
- Social Media Marketing Certified
- Social Advertising Certified
- Cross-media/Transmedia Communication