Marketing Automation Specialist (Hubspot)

Full-Time Employment Opportunity
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About this position

As an Implementation Specialist with Hubspot expertise, you will be responsible for working with our Platform Solutions team to onboard new clients to marketing, sales and service platforms (90% HubSpot) and execute, track and report on campaigns using the platform(s) for multiple client accounts.

You will be responsible for:

  • Executing marketing automation and inbound strategies, as well as implementation within the Hubspot platform and other platforms (as needed).
  • Implement lead nurturing and demand generation campaigns utilizing HubSpot’s automation software (includes building landing pages, thank you pages, emails, etc.)
  • Understand the entire buyer’s journey from awareness, consideration and decision stages to implement campaigns that move leads down the sales funnel
  • Build and test segmented lists and complex workflows
  • Utilize automation for lead nurturing and data management
  • Schedule & monitor social media posts
  • Build and schedule emails and automated emails
  • Implement chat bots
  • Support the web team in site and landing page build out
  • Setup A/B tests to effectively improve conversion rate optimization
  • Setup field mappings within HubSpot
  • Build monthly and quarterly HubSpot reports for further strategic analysis
  • Assist in platform integrations, data management and migrations (experience not necessary, will train)
  • Assist in providing support & guidance to marketers, salespeople, and service professionals across our customer base that use the HubSpot software

You need to have:

  • Experience with HubSpot or similar marketing software (Pardot, Marketo, Mailchimp, etc.)
  • Experience with CRM software (HubSpot, Salesforce, etc.)
  • Understanding of inbound marketing methodology
  • Exceptional analytical and technical skills
  • A high commitment to customer satisfaction
  • Phenomenal organizational skills and attention to detail
  • Ability to show composure, resilience and flexibility as customer needs evolve and case volume changes

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Paid maternity/paternity leave
  • Disability insurance
  • Flexible work schedule
  • Eligible for quarterly profit sharing bonus program
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About The Karcher Group

The Karcher Group (TKG), founded in 1997, offers award winning web services, including digital marketing, web design and e-commerce solutions, custom content management systems & website hosting. Our goal is to create an outstanding user experience, resulting in increased web traffic, leads, and sales.