Are you looking for some ways to get motion and video built into your brand? Here are four tips to get you started.
- Get an early start.
Motion designers can help you tell your brand story in unique ways, and including them in the development stage of your brand be beneficial in telling the story of your brand. Remember, motion and video is an essential part of branding, not just an add-on.
- Team effort.
Give motion designers, cinematographers and animators a collaborative opportunity to work with the rest of your branding team. Motion designers have a different way of thinking that can shed new light on ideas, and it’s valuable for them to hear the discussions of how your brand should come together.
- Be flexible.
Allow motion designers the flexibility to push the brand in new and different directions. Often times a video can lead to a whole new direction in brand experience that can be retooled into web and print solutions that further push effective multi-channel marketing, thus driving brand recognition. It doesn’t hurt to play a bit and stretch into new territory. You never know how your brand could be elevated from the experience.
- Build a library.
Lastly, give your work a place to live and breathe. Keep an archive of your motion projects online on channels such as Vimeo and YouTube. This can be an effective branding tool, and is nice to compile as your brand changes and evolves. Plus, older videos can still be accessed and enjoyed for years to come.
It isn’t hard to start integrating motion and video into your brand, and the payoff can be tremendous. If you have any questions about how to start the process for your business, give us a shout.