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YouTube Marketing
Clients often tell us that their businesses just aren't interesting enough for YouTube. While it's probably true that a music band will have an easier time creating compelling videos than, say, an auto parts manufacturer, any business can use YouTube with a little creativity. If a blender company can become a YouTube phenomenon, then we have complete confidence that your business can have online video marketing success, too.
100 Million and Growing
Here’s why it’s worth the effort: YouTube’s numbers are pretty amazing – they average about 100 million U.S. viewers per month and over 14 billion video views. That’s about 1 out of every 3 Americans on YouTube! That also means that even if you only reach a tiny fraction of their viewers, the online visibility and traffic to your site could be pretty substantial.
An added bonus is that many businesses still haven’t embraced YouTube, which means there are still openings in the market for you to establish a presence and get an edge over your competition. YouTube is free, so you’re really only paying for your production costs.
There's a common misconception that online videos have to be gut-busting funny to succeed, but videos can be educational or informational, too; eHow.com has had lots of success posting how-to videos on everything from How to Make Jambalaya to How to Apply Eyemakeup. Videos that are interesting, entertaining, creative, helpful or even strange all have excellent appeal.
I’ve Made My Video…Now What?
Once you have your video made, you’re going to have to put some effort in promoting it. Just like you can’t just put up a website and expect boatloads of traffic, you can’t just put up a video and expect off-the-charts views automatically. Here are some steps to help get your video noticed:
Be a part of the community. Be sure to be active in the YouTube community by commenting on other videos and subscribing to other users' channels.
- Embed your videos in your blogs and on your website. Promote your videos by embedding them in your blog entries, in blast emails, and on pages of your website.
- Set up a thorough, detailed profile. YouTube, as well as many other video sharing sites, allow you set up profiles that tell users a little more about your company. YouTube even allows you to set up your own customizable channel.
- Optimize your videos. YouTube videos tend to rank well in the search engines, so be sure to optimize your videos with your keywords.
- Promote your website. The point of video for business purposes is usually to drive people to your website. Don’t forget to tell your viewers where you want them to go! You can do this in the video itself, as part of your profile, or both.
Beyond YouTube
There are plenty of other video-sharing sites to check out besides YouTube. Here are a few worth checking out:
- Google Video
- Yahoo Video
- Vimeo
- Daily Motion
- Motionbox
- Metacafe
- Flickr Video
- AOL Video
- Blip.tv
Ready to get a piece of the video marketing action? We’d be happy to help you put together a video marketing strategy to drive more traffic to your website. Contact us using the form on this page or call us at 888.385.4932.
