- The Karcher Group
- Web Marketing
- Search Engine Optimization
- SEO Case Studies
- When Good SEO Goes Bad
When Good SEO Goes Bad
Occasionally, we have clients who think they can do an SEO campaign for a few months, and once they edge out their competition in the search engine rankings, call it quits. They've conquered the search engine rankings; what else is there to do, right? Like any Marketing strategy, SEO is actually an on-going process that needs constant updating and modifying to remain competitive. We'll preach it again: search engine rankings are never, ever guaranteed!
Here are some examples of clients that discontinued their SEO campaigns and are now losing the traction they worked so hard to gain:
| Client: Photo Gift Retailer |
| Client: Auto Dealer |
| Client: Commercial park and recreation equipment provider |
| Client: Video Retailer |



