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When Good SEO Goes Bad

Occasionally, we have clients who think they can do an SEO campaign for a few months, and once they edge out their competition in the search engine rankings, call it quits.  They've conquered the search engine rankings; what else is there to do, right?  Like any Marketing strategy, SEO is actually an on-going process that needs constant updating and modifying to remain competitive.  We'll preach it again: search engine rankings are never, ever guaranteed!

Here are some examples of clients that discontinued their SEO campaigns and are now losing the traction they worked so hard to gain:

Client: Photo Gift Retailer
Conclusion: Discontinuation of SEO services causes reduced site traffic
Product: Custom Photo Blankets, Throws, and Pillows   

Client: Auto Dealer
Conclusion: Vanishing rankings after SEO efforts removed
Product: Luxury Automobiles

Client: Commercial park and recreation equipment provider
Conclusion: Decline in rankings, search engine saturation and link popularity when SEO not maintained
Product: Design and installation of commercial park and recreation equipment

Client: Video Retailer
Conclusion: Removal of SEO efforts causes likely decrease in conversions
Product: Automobile, Aviation and Locomotive Videos

Enough with the gimics, I just want answers

Testimonial

When we first started with The Karcher Group, we said we'd give SEO a try and to tell you the truth, we've seen results that really surprised us.

-Canton Aluminum