TKG SEO Blog

Guest Blogger: Corey Hammond

Social Media Marketing: What is it and What is it Good For?

Moderator:

• Pauline Ores, SES Advisory Board & Senior Marketing Manager, Social Media Engagement, IBM Corporation

Speakers:

• Erik Qualman, Search Engine Watch Expert & Global VP, EF Education
• Brent Csutoras, Online Marketing Consultant, Brent Csutoras
• Vanina Delobelle, PhD., Global Product Director, Monster Worldwide

Vanina from Monster will be speaking first. She starts by giving a very basic overview of social media and how it works. One big point that she makes is that companies need to be consistent with social media. People get use to a company posting, updating, and interacting with them and they won’t like it if they just leave and lose that interaction.

Erik kicks it off after Vanina. He starts by feeling out the audience for what they use like Del.icio.us and Twitter. It was funny because he tried to trick people in the audience to raise their hand to an adult content site. Brent raised his hand to it. Companies should figure out what they offer and how it is different. Once they establish that, they can decided on the approach they need to talk with social media.

Brent goes after Erik. He wants to tie in social media with people’s search engine marketing campaigns. With paid links being a negative thing these days, people have looked for an alternative for building links and have turned to social media. People are looking for great content. Site’s should be pushing their content onto social networks so people can find it and they will reference your content by linking back to you. Brent says he doesn’t worry about traffic from social media because it will come and go so quickly but the links can be huge. A campaign he references got over 8000 links. Brent has some awesome enthusiasm in his presentation! Some tips he gives at the end is to check what people have done before and what worked, pick the appropriate communities, and to create high quality content.