Apr 30

Link Popularity & Search Engine Saturation Benchmarks

Tag: Domain Change BenchmarkJen @ 11:37 am

Let me preface this by stating I’m not obsessed with link popularity, but I definitely get nervous if it’s trending downwards – so we have to benchmark this and make any necessary adjustments/fixes.
Benchmarking the Search Engine saturation will give us a little bit of insight into how well the Search Engine’s handle our switch to www.tkg.com - this will be interesting. I benchmarked both tkg.com & thekarchergroup.com to ensure I’m covering all the bases.

Data as of April 24th, 2008:

Link Popularity Benchmark
Google - 113
Yahoo! - 2,204
MSN - 299

Search Engine Saturation Benchmark www.thekarchergroup.com www.tkg.com
Google 425 0
Yahoo! 856 69
MSN 2,820 253

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