TKG SEO Blog

7 days ago, Google was indexing 186 pages of TKG.com; this morning Google is only indexing 94!! As I’ve documented before, there have been some minor fluctuations and slow improvements over the last 12 weeks, but nothing as dramatic as this:

I’m researching now & hoping this is just a fluke…

It’s been only 4 days since my last update of Google’s index - but I wanted to document the small spike in the number of pages being seen by Google. Over the last 80 days, I’ve seen minor increases in the number of pages being indexed over several weeks; however, in the last 4 days Google has indexed 24 additional pages - so far, the largest spike and in such a short amount of time.

About a 1 month ago, Google was only indexing 115 pages of TKG.com

Today, Google is indexing 40% more pages! Google is still about 300 pages from indexing all of TKG.com, but this is trending in a positive way, so I’m not overly concerned at this point; I am getting a little anxious though…

Back on April 30th, I benchmarked the last 3 months of online conversions.

There’s been a decline in our conversion rates over the last few months. Since traffic is actually rising, it appears that the decline in conversions isn’t necessarily attributed to our new domain!

Even though we held our Columbus SEO seminar earlier this month and had a great turnout, our online conversion rates are still below what we normally experience during the Spring months. I’ll update on this again at the end of summer to see if our conversion rate trends continues to decrease…

I’ve been following traffic to TKG.com during the domain change and the new domain has experienced fluctuating traffic trends; however, the increase in the total number of unique visitors to the site is a positive trend that I’m happy to report on! Not surprisingly, our Search Engine referral traffic has wavered over the last few months, but we still have a SE presence and the SE’s continue to drive traffic, so I can’t really complain.

An interesting stat to point out is the declining trend in MSN referrals which is the opposite of what I expected given that TKG.com’s rankings in MSN have been somewhat steady during our domain change.

*I’ll discuss this drop in traffic at another time…promise!

During this whole domain change process (since April 30th), we have experienced some trying times with Google…First we found out that TKG.com was blacklisted and then our Google rankings disappeared and we had to deal with Google taking over a month to index just 25% of the pages on TKG.com - Nevertheless, Google has continually supplied the majority of Search Engine traffic to TKG.com every month this year!

Google is now indexing about 146 pages, up 16 pages from nearly 3 weeks ago. The last month has been slow and steady. It’s been 47 days since TKG.com was removed from the blacklist and being indexed by Google - I’m actually shocked that Google isn’t indexing our entire site already.
Prior to switching domains, thekarchergroup.com had 425 pages in Google’s index. Since then, we’ve probably added about 25 pages to our site…
TKG.com is still hundreds of pages away from being fully indexed by Google.

Google’s indexing timeline:

Since our domain change 7 weeks ago, there hasn’t been any real consistency to TKG.com’s MSN ranking trends. Unlike in Google where rankings disappeared or in Yahoo! where they immediately dropped then came back (some even ranking better than before the domain change).

The majority of phrases we’re tracking that were ranking 1 & 2 maintained these same rankings in MSN over the last 55 days (see table below) - neither Google or Yahoo! provided this type of ranking stability. There are a few phrases that haven’t bounced back yet, but for the most part, MSN has kept TKG.com ranking fairly well throughout the last 7 weeks of this domain change process.

48 days after we switched our domain… TKG.com is back towards the top for some of our top referring phrases.

I know I’ve focused a lot of posts on Google recently, but I haven’t forgotten about good ol’ Yahoo! I’ve been impressed with Yahoo’s reaction to our domain change during the last 42 days & I’m pleasantly surprised to see that the majority of our Yahoo! rankings are back and some have even climbed. Once Yahoo! was only indexing TKG.com - we were back on track.