Jul 01
A Quick Update on All Traffic Referrals - Day 62
I’ve been following traffic to TKG.com during the domain change and the new domain has experienced fluctuating traffic trends; however, the increase in the total number of unique visitors to the site is a positive trend that I’m happy to report on! Not surprisingly, our Search Engine referral traffic has wavered over the last few months, but we still have a SE presence and the SE’s continue to drive traffic, so I can’t really complain.
An interesting stat to point out is the declining trend in MSN referrals which is the opposite of what I expected given that TKG.com’s rankings in MSN have been somewhat steady during our domain change.
| Jan ‘08 | Feb ‘08 | Mar ‘08 | Apr ‘08 | May ‘08 | June ‘08 | |
| Total Unique Visitors | 14,590 | *4,757 | 10,283 | 20,749 | 21,849 | 22,796 |
| Direct Traffic | 6,262 | 2,263 | 5,447 | 14,998 | 17,011 | 17,289 |
| Link Traffic | 4,943 | 2,139 | 3,395 | 4,104 | 4,076 | 4,154 |
| Search Engine Traffic | 3,385 | 1,545 | 2,232 | 2,933 | 2,309 | 2,406 |
| *Google Referrals | 2,239 | 1,018 | 1,340 | 1,869 | 1,586 | 1,604 |
| *Yahoo! Referrals | 591 | 289 | 316 | 452 | 442 | 518 |
| *MSN Referrals | 142 | 141 | 110 | 85 | 72 | 87 |
| *Other Search Engine’s | 413 | 97 | 466 | 527 | 209 | 197 |
*I’ll discuss this drop in traffic at another time…promise!
July 7th, 2008 at 9:05 am
[...] There’s been a decline in our conversion rates over the last few months. Remember that these numbers represent the percentage of visitors to the site that converted, so if traffic decreased due to our lack of rankings in the Search Engines and our conversions stayed the same from month to month, the conversion rate would actually increase instead of decrease. Since traffic is actually rising [...]