Search Engine Reputation Management Through Social Media
Have you ever Googled your company name? Take a close look at the search engine results that come up on the first page or two - are you in control of the content on these sites or are other people? Do any of the results turn off potential customers? And more importantly, could anything show up in the future that might turn them off?
You already know how easy it is for internet users to post whatever they want about whomever they want on the web for all to see. Unfortunately, even with fantastic customer service it is still possible that someone will eventually post a negative review or blog post that you really don't want to be seen. You could also have a ruthless competitor who doesn't want to play fair. Either way, you need to be protected.
The good news is that we can help you do something about it! Through the use of social media sites, we can help you greatly increase the chances that the first 2-3 pages of search engines results are controlled by you. Maintaining properly optimized profiles on these sites will give you the opportunity to dominate the top rankings in the search engines, thereby pushing any negative comments down to pages that are rarely seen. Some of the sites that you may want to consider creating profiles on are:
These are all large, well-known sites, and the profiles posted on these sites tend to rank well in the search engines. This makes social media a very powerful tool in managing your online reputation and protecting yourself going forward!
We can also help you implement a blog (assuming it's a good fit for your company), and provide strategies on how to optimize your blog posts effectively. The search engines tend to like blogs and rank them well because they are full of fresh, frequently updated content.
Want to see what we're talking about? If you Google TKG president Geoff Karcher, you will find that most of the top-ranked links go to either our site, Geoff's blog, his profiles on social media sites, or articles or press releases written about him. Geoff has the ability to control most, if not all, of the content that was posted on these sites, giving him the ability to almost completely control his online reputation. So when Geoff's high school girlfriend tries to settle an old score online, he's protected!
Don't risk being exposed in the search engines. Give us a call to talk about strategies to ensure you stay in control of your online reputation. Contact us at 888.485.4932 or use the short form on this page.
