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Social Media Advertising

Once you’ve got the social media basics under control – you’re regularly posting information, building your audience, driving social media traffic to your site, tracking success – then and only then should you look into social media advertising.

Social media advertising is an ideal way to reach new audiences and gain fans/followers quickly.

The most familiar types of social advertising are Facebook ads, sponsored stories, and promoted posts. Facebook lets you target your ads based on location, gender, age, likes and interests, relationship status, workplace, and education.  These ads are similar to PPC ads in that you set a daily or lifetime budget which you cannot exceed. Facebook is ideal for B-to-C businesses,.

Twitter offers a handful of advertising options as well, in the form of Promoted Accounts, Tweets and Trends. With their Promoted Tweet option, for instance, you can promote a single tweet to users with similar interests based on Twitter’s algorithm. You incur a cost every time someone clicks on your tweet.

LinkedIn is the preferred advertising platform for B-to-B businesses. With LinkedIn ads, also similar to PPC ads, you can target a specific audience based on demographic info, control how much you spend, and reach professionals likely to be interested in your goods or services.

Facebook, Twitter, and LinkedIn are no doubt the biggies, but there are other social advertising options that target smaller, more niche communities. Depending on your content and target audience, these may be worth exploring as well.

We’ll make sure your social media campaign succeeds by creating content that appeals to and resonates with your target audience. Whether it’s valuable content, a special deal, or a time-sensitive offer, we’ll make sure your advertising is engaging and effective.

To learn more about how you can boost revenue through social media advertising, contact us today. You can also see how we leveraged social media advertising to grow this national food brand's Facebook audience by clicking here.

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