- The Karcher Group
- Web Marketing
- Search Engine Optimization
- Our SEO Strategy
Our SEO Strategy
For those hold-outs who still claim that search engine optimization is all "smoke and mirrors," we invite you to please wipe that sneer off your face long enough to read this page.
You won't get just numbers and prices from us. Instead, you'll get unique SEO strategies that produce results, time and time again. That's because we base your search engine optimization plan on a data-driven cycle that produces measureable improvements. In simpler terms, our SEO experts Research, Optimize, Track and Adjust. So if your ultimate goal is solid results - a website that generates sales, leads and other conversions, then you need a web marketing company with the talent and tools to get results.
We Research:
- site architecture
- market & competition
- keywords
- current rankings
We start with a search engine marketing research report. Good research is critical to ensuring a good search engine marketing strategy. We compare and evaluate competitors, your online market, and your current website. In addition, we begin a thorough evaluation of keywords and phrases pertaining to your website and market. This market research provides information on: keyword strategy, content, technology needed, usability, competition, etc.
We Optimize:
- page code & content
- PPC campaigns
- dynamic content
- conversion points
- page graphics
- usasbility
- link building campaigns
The SEO Report (mentioned above) will outline our Search Engine Optimization strategy. Of course, this is all done in a professional manner with absolutely no attempt to "trick" the search engines into thinking your website is something it's not. We believe that Search Engine Optimization is more about optimizing for the people that will use your site (your customers), than it is about optimizing for the search engines' algorithims. In other words, if your site is built in such a way that it is informative, easy to use, and encourages users to take action: it will do just fine in the search engines. Assuming you do your programming properly.
We Track:
- web analytics
- user-paths
- search engine referral rates
- abandonment rates
- internal & external links
- conversions & ROI
- marketing campagins
- A/B testing
As you can see, our SEO experts track all vital statistics. It is imperative that we measure the results of our marketing strategy, in order to be able to continue to optimize results. This tracking of course involves website analytics, which will tell us precisely how people are using your site. This information (obtained through log file analysis) is a gold mine when used properly.
We Adjust:
- on-page SEO
- conversion points
- internal & external links
- usability
- keywords
Based on what we have learned in our tracking and website analytics, we continue to improve your website. For instance, if usability issues are identified in the site analytics, we make adjustments to make the website easier to use. In addition to improving conversions (users becoming clients), we always strive to increase your exposure by improving rankings and expanding the keyword base.
If you would like more details on how to move your company forward, please call 888.485.4932. See the brief form on this page? You can contact us that way, too.
