SEO Friendly CMS Benefits
Our SEO CMS has a whole boatload of benefits, but there are three BIG things that set our custom CMS apart from nearly all of the other CMS options out there:
- Apoxe is search engine-friendly
- Apoxe is user-friendly
- Apoxe is customizable
In case you don't live and breathe this stuff like we do and would like a bit more explanation, let's take a close look at each of these...
Search Engine-Friendliness
We throw this term around a lot, don't we? See, the search engines are super-high maintenance, which is why we're always having to go out of our way to be nice to them. They like their links and URLs and keywords and HTML just so. Luckily, we've been doing this for over 10 years and have a pretty good idea of their likes and dislikes. So, unlike the vast majority of CMS options out there, the Apoxe CMS is able to generate content that is easily crawled and indexed by the search engines.
In addition to generating search-friendly pages automatically, Apoxe will gives you the ability to optimize your website for the search engines. You have control over the elements that go into on-page optimization like page titles, alt-text, link text and meta-data. In contrast, a basic CMS typically auto-populates this information for you and doesn't give you the option to change it.
Apoxe also generates clean, clear URLs that are readable and understandable, not a bunch of nonsense. The search engines love this; they're total "neat freaks" when it comes to URLs. This is great for your site users as well, as a clean URL actually makes sense to them and is easier to remember and share.
Here's a search friendly URL:
http://www.company.com/products/cowboy-boots
Here's a long, messy URL:
http://www.company.com/products/display_product.jsp? prodline=BrandA+MT%2FR&brandID=01_ COMPANY&mrktarea=Cowboy+Boots&size=Z481%3G66Q27&style=MNR&style=1847& length=25&shipping=31
User-Friendliness
Above all else, a CMS should be easy to use and save you time and money. If it doesn't do those things, then it's not doing its most basic job. On the user side, it should generate user-friendly content with key items such as well-laid-out navigation and clean URLs.
Apoxe does all of this and more. It complies with the web standards established by the W3C, an organization that puts emphasis on high levels of usability and accessibility. If your site has common sense navigation and users can easily get where they want to go, then your site probably has decent usability. However, if it takes them in circles or makes them take 14 steps to get where they want, then you probably have a usability issue. Apoxe helps alleviate these issues by giving you control over the navigation, as well as allowing you to restructure it at any time. You're never locked in.
From an accessibility standpoint, our CMS follows the guidelines set forth in the ADA and Section 508 of the Rehabilitation Act for people with disabilities. These are sort of like the wheelchair ramps of the online world. This is especially important to us; the Web should be enjoyed by everyone, regardless of differing levels of physical ability.
Customization
Your business isn't standard, is it? Why try to fit it into a standard CMS solution? Apoxe can be customized to fit your business's unique needs. Here are just a few ways we've already customized Apoxe CMS for our clients:
- Tied it in to legacy systems
- Integrated it with QuickBooks and MAS Accounting Software
- Created password-protected administrative areas for business partners/vendors
- Created custom reporting packages
A basic CMS is super-cheap for a reason: it forces your business to shove a square peg into the round hole. Not with Apoxe; it can be customized, shaped, and molded to create a perfect fit for your business.
Want to learn more about Apoxe? Check out the complete list of CMS features or call us at 888.435.4932 to view the demo. You can use the form on this page to contact us, too.
