Alaska Land & Sea Case Study
Alaska Cruise Company Sees Rankings Soar
Client: Alaska Land & Sea (The Cruise Company)
Services: Search Engine Optimization and Lead Generation
Product: Travel Agency/Luxury Cruises
URL: www.alaskalandandsea.com
Report Date: November 2006
Challenges (Pre-Optimization):
- Site not being indexed by the search engines, except for the homepage
- Site not optimized for keywords
- Improper navigation/broken links
- No keyword rankings in the search engines
Strategy:
- Optimize site content, tags, graphics and code based on keyword research
- Replace JavaScript with text-based navigation
- Implement aggressive link building strategy
- Add keyword-rich phrases to top level links
- Add more persuasive calls to action
Our Results (Post-Optimization):
- Lead generation up 7,000%+
- Link Popularity up 240%
|
Targeted Keywords |
Rankings in Google: Before |
Rankings in Google: After |
|
Alaska cruise tour |
None |
8 |
|
Alaska cruise tip |
None |
9 |
|
Alaska land tour |
None |
25 |
|
Alaska vacation tour |
None |
19 |
|
Alaska cruise |
None |
13 |