REA & Associates SEO Case Study
URL: www.reacpa.com
Product: Accounting Firm
Campaign: web development, search engine optimization, content management
Time Frame: May 2008-February 2009
Background:
REA & Associates is an Ohio CPA firm with a rich 70+ year history. They employ over 250 accountants and business consultants who provide a wide range of accounting and business consulting services. When they approached us about a new website, they wanted their online image to better reflect their distinguished history. They also needed it optimized for additional search engine visibility.
Challenge:
Although the homepage contained some optimization, the rest of the site was missing the opportunity to incorporate multiple, high traffic targeted phrases unique to each page. Other major SEO concerns included:
- Un-optimized page titles, tags, and copy
- Use of PDFs instead of pages within the site
- Low link popularity
- Technical issues, like no site map
- Lack of consistency in the overall look and feel
Strategy:
Our first task was to begin optimizing their site page by page with targeted keywords. We also needed to improve their link popularity and get more search engine traffic to the site. In just a few months, REA & Associates is already seeing significant increases from both the link building campaign and site optimization.
Results:
Current stats:
- Search Engine Saturation +22%
- Link Popularity +60%
- Unique Visitors +50%
REA & Associates are also enjoying some top rankings in Google, despite only being a few months in to their SEO campaign:
|
Keyword |
Google Rankings Before SEO |
Google Rankings After SEO |
Page in Google After SEO |
|
Ohio Accounting Firm |
Not in Top 50 |
3 |
1 |
|
Ohio Accounting Services |
Not in Top 50 |
1 |
1 |
|
Ohio CPA Firm |
8 |
5 |
1 |
|
Ohio Public Accountant |
Not in Top 50 |
4 |
1 |
