PRN Funding SEO Case Study
URL: www.prnfunding.com
Product: Accounts Receivable Factoring Firm Serving the Healthcare Industry
Campaign: web development, search engine optimization, content management
Time Frame: May 2002-February 2009
Background:
PRN Funding has been a TKG client since 2000, when they were referred to us by an ad agency. Our first project was to design a website for them. Fast forward nine years, and we've now completed four websites for them, plus ongoing SEO since 2002.
Challenge:
Probably the biggest ongoing challenge for PRN Funding is reaching their potential clients - independent medical transcriptionists, nurse staffing owners, and medical coding specialists - who live in all four corners of the country and everywhere in between.
PRN Funding has definitely challenged us to get creative with our search engine marketing strategies. They've also been game for trying out various Online Public Relations initiatives like article distribution, public relations, blogging, and social media. Ongoing challenges include:
- Improving blog traffic
- Increasing link popularity
- Increasing conversions (those filling out forms)
- Finding creative ways online to reach their ideal clients
Strategy:
With our guidance and recommendations, PRN Funding has really embraced Social Media Marketing and Online Public Relations. This has definitely boosted their online visibility. We do online article distribution and press releases for them on a regular basis, which helps drive traffic to their site and improve their link popularity. We are also constantly recommending ways for them to build out their site and add more valuable content for their users.
Results:
Since starting search engine marketing for PRN Funding in 2002, their numbers have doubled, tripled, and even quadrupled! They also dominate the Google search engine results pages, taking the 1st and 2nd positions for some of their best keywords. Take a look:
- Unique Visitors +152%
- Search Engine Referrals +248%
- Pages Indexed by Google +420%
- Link Popularity +599%
- Conversions +210%
|
Keyword |
Google Rankings Before SEO |
Google Rankings After SEO |
Page in Google After SEO |
|
Medical billing factoring |
Not in Top 50 |
1 & 2 |
1 |
|
Medical transcription factoring |
Not in Top 50 |
1 & 2 |
1 |
|
Nurse staffing factoring |
Not in Top 50 |
1 & 2 |
1 |
|
Healthcare funding expert |
Not in Top 50 |
5 |
1 |
|
Healthcare staffing factoring |
Not in Top 50 |
2 & 3 | 1 |
