- The Karcher Group
- Web Marketing
- Search Engine Optimization
- SEO Case Studies
- Assisted Living
Altercare of Ohio SEO Case Study
URL: www.altercareonline.com
Product: Provider of medical rehab, skilled nursing care and assisted living services
Campaign: Web Development, Search Engine Optimization, Content Management
Time Frame: December 2007-February 2009
Background:
Altercare is a family-owned company that provides elder care, including medical rehabilitation, skilled nursing care, and assisted living services. With 16 locations in Ohio and Michigan, they focus on providing high-quality senior care and family support. Altercare found us through our website.
Challenge:
What do you do when you're in an increasingly competitive market niche and have a great new website but not enough online traffic? We can tell you what Altercare, an Ohio-based provider of advanced medical rehab, skilled nursing care and assisted living did - they turned to us for Search Engine Optimization.
Their site was essentially un-optimized when we started SEO. Since Altercare has dozens of locations, their site also needed to be optimized for each of those locations. Thankfully, since we also designed and developed the site, we knew it had been built to be "search engine friendly" and wouldn't run into the roadblocks of a poorly developed site. Still, the site had the following issues:
- Low link popularity and search engine saturation (pages indexed in the search engines)
- Not enough conversion points
- Low or no rankings for keywords that searchers might use to find their site
SEO Strategy:
Over several months, we optimized the site, including location-specific pages like the facilities section. We targeted these pages to go after local search terms like "Ohio assisted living" and "Stark County Senior Rehab". We also completed a link building campaign, which improved the site's link popularity (or "votes") for the site which generally results in more traffic and higher rankings.
Results:
The search engines are now referring half of the overall traffic to the site. Take a look at the numbers:
- Unique Visitors +20%
- Search Engine Referrals +95%
- Pages Indexed by Google +24%
- Link Popularity +64%
- Conversions +154%
|
Keyword |
Google Rankings Before SEO |
Google Rankings After SEO |
Page in Google After SEO |
|
Ohio Alzheimer care |
Not in Top 50 |
1 |
1 |
|
Ohio stroke rehabilitation |
Not in Top 50 |
4 |
1 |
|
Ohio senior rehab |
Not in Top 50 |
1 & 2 |
1 |
|
Ohio nursing homes |
Not in Top 50 |
11 |
2 |
|
Louisville senior rehabilitation |
Not in Top 50 |
5 |
1 |
