- The Karcher Group
- Web Marketing
- Search Engine Optimization
- SEO Case Studies
- Amish Furniture
Green Acres Furniture SEO Case Study
URL: www.greenacresfurniture.com
Product: Custom Amish Furniture
Campaign: web development, search engine optimization
Time Frame: January 2008-February 2009
Background:
Green Acres Furniture, located in the heart of Ohio Amish Country, manufactures and sells custom Amish-built furniture. Since 1988, this family-owned business has been producing "heirloom" quality hand-crafted furniture designed to last generations. They were referred to us by one of our other clients.
Challenge:
In East Central Ohio, home to the world's largest Amish community, Amish furniture stores are a dime a dozen. The folks at Green Acres Furniture knew they'd have to go above and beyond the usual marketing strategies if they wanted to stand out in a super-crowded market. So they did something their competitors weren't doing: Search Engine Marketing.
Strategy:
Since we designed and developed their new site, we knew it was "primed" for SEO, despite being un-optimized. We identified the following SEO-related deficiencies with the Green Acres site:
- Un-optimized meta tags, page titles, copy, link text
- Low link popularity
- No clear unique selling proposition
- Lack of rankings in top 3 search engines (Google, MSN, Yahoo!)
- Not enough conversion points on the site
Then, we began monthly optimization of the site including research, link building, and on and off-page optimization to help Green Acres drive more traffic to their website, and ultimately, their store.
Results:
Our SEO efforts paid off quickly for Green Acres! Their link popularity, or the total number of links or "votes" that the Search Engines found for their website, increased by 193%. (Side note: Link popularity is one of the best ways to quantifiably and independently measure your website's online awareness and overall visibility.) Overall unique visitors for the site went up 55% and conversions are up an unbelievable 230%!
Other key stats include:
- Search Engine Referrals +132%
- Pages Indexed by Google +30%
|
Keyword |
Google Rankings Before SEO |
Google Rankings After SEO |
Page in Google After SEO |
|
Custom built armoires |
Not in Top 50 |
3 |
1 |
|
Amish hardwood bed |
Not in Top 50 |
2 |
1 |
|
Ohio Amish furniture |
Not in Top 50 |
7 |
1 |
|
Amish hutch cabinets |
Not in Top 50 |
3 |
1 |
