SEO Breakfast Bootcamp
On the heels of our great 2008-2009 Breakfast Bootcamp series, we are very happy to announce that we have selected our topics for our 2009-2010 new series starting this fall. These are all new sessions this season, so be sure to check them out even if you attended one before - there is always plenty more to learn!
Taught by The Karcher Group's team of super-talented web marketing experts, Breakfast Bootcamp is our series of two-hour intensive classes designed to get your web marketing in shape (Editor's note: we make no promises to get YOU into shape, especially since we're providing Panera's Cinnamon Crunch Bagels.)
Attend all the classes or pick and choose one or two - it's up to you. We're flexible like that. Best of all, they're FREE - and you get bagels and coffee to boot!
Upcoming Free SEO Training Classes:
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October 22, 2009 - Blogging & Micro-Blogging (Twitter)- 8:30-10:30 AM
Are you connecting with your clients? Are you seeking their feedback? Blogging and micro-blogging are simple, convenient and cost effective ways to establish and maintain communication with your customer base. Social media can seem a bit intimidating at first, but it's becoming a bigger part of our lives every day. Let us keep you from falling behind by introducing you to some blogging techniques and strategies to get you started - we'll have you Tweeting in no time!
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November 19, 2009 - Effective Web Design- 8:30-10:30 AM
Your company's web design is the first impression of your company to those accessing your site. Does it get people's attention quickly while telling them who you are and what you do? Is it user friendly? Is it SEO friendly? Does that browser make it look fat? There are alot of factors that need to be taken into account (and thus alot of opportunities to make mistakes!) to put your best foot forward on the web. In this session, we will discuss all of the factors that go into creating a site that looks great while being easy for potential clients and the search engines to find and use.
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December 17, 2009 - Web Analytics- 8:30-10:30 AM
Any SEO or online marketing campaign demands ongoing tracking and adjustments to be successful. The more accurately you are able to evaluate your results at any step and react accordingly, the more successfult your campaign can be. Our SEO team will teach you how to track your campaign's performance by telling you which metrics you need to focus on and which ones you can ignore, as well as how to determine what you rnext step should be based on your results. A good grasp on the tools available will help you take a comprehensive look at your site and start to turn all of your hard work into solid results!
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January 21, 2010 - Social Media Strategies for LinkedIn and Facebook- 8:30-10:30 AM
Social Media Networking is getting a lot of hype lately. There seems to be non-stop talk about how important they are becoming to businesses in general, but has anyone mentioned how or why? More importantly, has anyone offered to explain how you can use them for your business specifically? There is great potential for positive gains through Social Media Networking, but their is also the potential for wasted time and effort if your approach is off. Determining which networks are relavent to your industry, finding out how to communicate most effectively with your clients, how to attract potential clients - Our Social Media Marketing Specialists will lay the ground rules and give you tips on how you can stay connected using LinkedIn and Facebook.
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February 18, 2010 - Email Marketing Techniques- 8:30-10:30 AM
Diversifying your marketing strategies is a great way to reach a greater audience and potential customer base. And going digital with your marketing offers you a tremendous opportunity to become more cost effective while getting more accurate and timely ROI tracking. Though e-mail marketing has a bit of a negative stigma due to the way some have abused it, it can be incredibly effective when done properly. So how do you go about not getting lumped into the spammer category? Learn how to create an effective email marketing campaign, build out your subscriber list and track your results.
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March 18, 2010 - Online PR - 8:30-10:30 AM
Whether by a news feed, press releases or other form, Online PR can have a great positive impact on your overall presence on the web. We'll tell you how to generate content that is relevant to your business and potential site visitors to help establish you as expert in your market while working to increase your site traffic. We'll also cover tips on how to best distribute and leverage these efforts to get you the maximum return.
Who Should Attend
Business owners, webmasters, marketing and PR professionals, web designers and developers, communications professionals, and ad agencies.
Why Breakfast Bootcamp?
Sometimes it's hard to get away from the office for an entire day. Or maybe you just need guidance in one specific area. We'll take an in-depth look at web marketing, one topic at a time.
Enrollment is limited to 10. All classes are held at TKG from 8:30 AM-10:30 AM. We're located next to the Akron/Canton Airport and across from the Hilton Garden Inn. Get directions here.
