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Search Engine Marketing Made Simple

University of Akron: September 18-19


Taylor Institute for Direct Marketing, Polsky Building, 5th Floor

September 18, 2008 (Basic Track):
9:00 AM-2:00 PM (Seminar)
2:00 PM-4:00 PM (Workshop)

September 19, 2008 (Advanced Track):

9:00 AM-2:00 PM (Seminar)
2:00 PM-4:00 PM (Workshop)

How Much?

$249 per day

$399 for both days

$399 one day + workshop

$499 both days + workshop

Register Now!

 

View photos from our April seminar at the Taylor Institute on Flickr!


What Will I Learn?

Tired of those impersonal mega-conferences that leave your wallet empty and head spinning? Tired of listening to a panel of speakers who present differing opinions but offer no consensus?

If you're like us, you've seen enough hotel ballroom chandeliers for a lifetime. That's why we started doing our own seminars a different way - with small class sizes, lots of time for discussion and questions, hands-on workshops, and more.

Since 2003, we've helped over 500 businesses through our Search Engine Marketing Made Simple series. We can help you, too!

We'll show you to jump-start your Web Marketing, one session at a time. That includes how to increase your rankings in the search engines like Google and Yahoo, how to drive more qualified visitors to your site, and best of all, how to convert those visitors into sales. You'll have fun and leave with a bunch of ideas you can implement right away -- guaranteed.


How is your SEO seminar unique?

Held at the University of Akron's Taylor Institute for Direct Marketing, this seminar will be interactive, informative and fun! The facility is brand new and nicely equipped with wireless internet access, so bring your laptop and follow along. Want to chat with a speaker? No problem; most of our speakers are available the entire day.

We love lots of questions from the audience. We also limit the SEO class size to 30 people so that you can get plenty of one-on-one instruction. Best of all, we break up the day with hands-on activities, so you're not just listening all day, but learning via real-world exercises too.

Plus, you'll leave with a list of actionable strategies you can start working on right away!

  • Get one-on-one time in a small group setting
  • Get advice from recognized SEO industry experts
  • Take home actionable ideas you can implement right away
  • Learn the SEO basics without breaking the bank


What topics will you cover?

Whether you're a beginner or more advanced search engine marketer, you'll find classes that fit for your skill level at Search Engine Marketing Made Simple. We know you may not be able to get away from the office for two straight days. That's why we've made our seminar totally flexible: you can sign up for "The Basics" track on Day One, more Advanced content on Day Two, or register for both days and come out well on your way to being an SEO pro!

On Day One, we'll cover basic SEO strategies including:

  • How to improve your rankings in the Big 3 search engines:
    • GOOGLE, YAHOO!, MSN
  • How to select the right keywords
  • How to write copy that sells *and*satisfies the search engines
  • Link building strategies, including directories, social media, and Online PR
  • How your site's design and programming can affect rankings.
  • Hot topics lunch discussion including blogging for your business, mobile search, and more!
  • Pay-Per-Click Marketing overview including how to set-up and monitor a campaign

On Day Two, we'll delve into more advanced SEO topics, such as:
  • Local Search strategies
  • How to optimize dynamic (e-commerce) content
  • How usability and design issues affect search and sales
  • Web 2.0/Social Media Strategies, including which sites are right (and wrong!) for your business
  • Blogging for Your Business



Tell me about your workshops

During these limited-availability workshops, your website will be evaluated by an SEO expert from The Karcher Group. Our workshops almost always sell out, so if you are interested be sure to register quickly. If you're on the fence about whether or not to do our workshops, just do it! They always get rave reviews from our attendees. Unlike big site clinics where only a couple of websites get reviewed by an expert, we guarantee a hands-on, one-on-one evaluation of your site, including a look at:

  • Overall strengths and weaknesses from an SEO and design perspective
  • Link popularity
  • Search engine saturation
  • Top referring keywords
  • Homepage download time
  • Page weight


Seminar Details:

Taylor Institute for Direct Marketing, University of Akron, Polsky Building, 5th Floor

September 18, 2008 (Basic Track):

9:00 AM-2:00 PM (Seminar)
2:00 PM-4:00 PM (Workshop)

September 19, 2008 (Advanced Track):

9:00 AM-2:00 PM (Seminar)
2:00 PM-4:00 PM (Workshop)

How Much?

$249 per day

$399 for both days

$399 one day + workshop

$499 both days + workshop

Register Now!


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