Search Engine Submissions

What is Search Engine Submission and do I need it?

Search Engine Submission (SES) is kind of a misnomer. While it was once a must to submit your site to Search Engines for rankings, anymore the engines find your site on their own.

But that doesn't mean you can leave your site up for grabs and think the work is done. In fact, we think it means you have to work that much more. Competition on the Web is constantly growing and growing and growing some more; to turn the heads of the Search Engine spiders (that's right, "spiders" read your site and send the info back to the Search Engines, giving you a particular ranking based on what they found) you need to go the extra distance to reach the marketing paramount. To see what we do, review our Search Engine Optimization Strategy.

Consider yourself warned against those annoying spam emails that want money to submit your site. These companies must be up to no good if they're trying to charge you for something that's already done by the Search Engines. Plus, if you REALLY want to submit to the Search Engines, you can easily do it yourself.

What about Directory Submission?

Online directories are Websites that neatly organize and catalog other Websites by category. Most directories allow you to submit your site for inclusion on their site. One of the most popular and comprehensive is the Yahoo! Directory. Another popular directory is dmoz.org, also known as the Open Directory Project, the largest human-edited directory of Websites on the web. There are all sorts of directories out there - free, paid, comprehensive, niche, selective, open-to-all, etc.

Here is how you might use the Yahoo! Directory to find newspaper Websites by state:

Directory > News and Media > Newspapers > By Region > U.S. States

Inclusion in directories requires site submission, which is a fairly simple process. What makes directories so valuable to an online marketing campaign is the ability to target a certain audience; directories are categorized extensively, mainly by business type or location, allowing directory users to find exactly what they're looking for. In return, you get quality traffic and higher conversions.

To start your Web marketing campaign, or for more information regarding our SEO solutions, call us at 800-310-0317 or contact us online.