Why is SEO Important for your Business?
SEO is the practice of increasing your website’s visibility and rankings in search engines. Your website is an essential marketing tool, so one without any visitors – or the wrong visitors – doesn't help you grow your business.
Consider the following reasons to invest in SEO:
Be where your customers are. They're online, but not on page 15 of Google’s search results. Most users never venture beyond the first page of results, so that’s where your business needs to be; we’ll help you get there.
Adjust as needed. SEO is highly measurable and adjustable on the fly. When you work with TKG, you’ll receive regular reports letting you know what’s working, where your sales and leads are coming from, and where we think you should go next.
Amp up the SEO-friendliness of your CMS. You know those popular content management systems like Wordpress or Joomla? What they gain in ease-of-use and affordability, they often lack in search engine friendliness. Because they use templates, they’re notorious for duplicate content, canonical and plug-in issues, which may affect your site’s rankings. Our custom CMS Apoxe ensures that your site is search-friendly regardless of platform.
Get the RIGHT customers to your website. True story: not all web traffic is good web traffic. Using keyword research and targeted content, we’ll get pre-qualified traffic to your site (people looking for your goods and services), and that translates to more leads and sales.
Create relevant content. Search engines tend to “push down” sites with little online engagement, deeming them irrevelant. At TKG, we create web content that matches what your users are searching for, so that doesn’t happen to you.
Keep up to date. Wouldn’t it be nice if search engines figured out a winning algorithm and stuck to it? Unfortunately, it doesn’t work that way. Algorithms constantly change as web content, technology and user behavior changes, so we make sure our clients’ websites roll with the algorithmic changes (especially important algorithm changes like this one).
We’d love to talk SEO benefits and share client success stories with you. Request a quote, and we’ll get right back to you.