RV Learning Center Educational Workshops

Yes, we're exhibiting at the RV Dealers Convention/Expo, but we're also speaking at one of the RV Learning Center Educational Workshops! Here are all the details:

How to Engage Your Customers with a Website that Wows!

• Presented by Aaron Geh, VP of Sales/Marketing
  
• Tuesday, September 23, 2008
  
• 12:30 PM - 1:45 PM

Session overview:  You know the saying "you get what you pay for"?  Just like everything else, it's true in Web Design and Development too. Of course, you can buy an El Cheapo website or have the neighbor's computer-quiz kid design your website.  But do so at your own risk!  With plenty of online competition as well as more customers doing online "pre-shopping" of inventory, chances are you can't afford a poorly designed or hard-to-navigate site. 

Designed with the non-techie in mind, this session will cover strategies to help energize your website and engage customers so they stay on YOUR site.  Best of all, we won't just talk at you; you'll leave with dozens of ideas to supercharge your website in no time.

Specifically, we'll cover:

• How to develop a website with form and function - those that actually generate sales, leads and other conversions
  
• The latest tools for your site, including custom applications
  
• The ins and outs of e-commerce/dynamic sites, including important guidelines to follow
  
• Why a good Content Management System (CMS) and online Inventory Management is critical for providing fresh content, and how a CMS can save you time and money
  
• Tips for building a user-friendly site
  
• Tons of ideas for engaging your customer on your site, including items like questionnaires, online appointment setting, online credit applications, online article banks and more.

Visit the RVDA's site for complete information on the 2008 RV Dealers International Convention/Expo.