Reciprocal Linking

If you've spent more than five seconds researching current Search Engine Marketing techniques, chances are you've come across the concept of "Reciprocal Links." You've probably also read that one way links are ideal, but reciprocal links can still have some value if they fit your business. While the idea of reciprocal linking is quite nifty, there are a lot of problems that can arise if you don't exercise caution. The following FAQs of reciprocal linking should start you out on the right path.

What are these things?

A reciprocal link is created when two Websites agree to link up to one another; kind of a "If you scratch my back, I'll scratch yours" situation. The best reciprocal linking environment is when both sites are relevant, offer rich content, and are non-competitive with one another. Run a bed and breakfast inn? Maybe link to some area attractions that would interest your site visitors and ask for a link back.

How do I get them?

Ask. Sounds simple, but that's usually all it takes. Most sites aren't going to turn down the offer to have a boost in their site's link building efforts (a lot of sites are doing this now). That's the beauty of the reciprocal link: everyone wins.

In what ways can I just really mess this up?

So you're sick and tired of doing well at everything you do? (We completely understand.) Well now you can have fun and set up reciprocal links completely the wrong way. All you have to do is link up with sites that are irrelevant and offer absolutely no rich content. Google hates it when that happens, and in some cases you may find yourself slapped with a penalty. And if that isn't enough for you, then establish reciprocal links with unknown sources and establish a lot of them. That way Google thinks you're abusing the system.