We’re not being overly dramatic when we say that thorough, methodical and timely reporting data is essential to a PPC campaign. A well-implemented PPC campaign hinges on accurate tracking of the numbers, followed by accurate interpretation of said numbers.
The good news is that with the right account set-up and tracking in place from the start - and a seasoned practitioner running your PPC campaign - this is not so difficult.
With TKG you can expect to get regular reporting on these PPC metrics:
- Clicks per ad
- Number of impressions
- Click through rate
- Average cost per click
- Total ad dollars spent
- Average position on page
- Number of conversions
- Conversion rate
- Cost per conversion
We’ll take it a step further and give meaning to those metrics. We know on a spreadsheet the good may look bad, and wrong might look right, so we’ll help you make sense of what you see and answer the questions we bet you’re thinking.
We help you draw insight from the data:
- Are the numbers what you expected they would be?
- Are they up, down, or downright confusing?
- Are they following trends for this time of year?
- Did that product or promotion reach necessary business goals?
The potential questions are endless, but you get the idea. A PPC campaign with context; that’s what we do.
Get started on a meaningful PPC campaign with TKG. Contact us today to chat!