Research:

We start with a Search Engine marketing research report. Good research is critical to ensuring a good Search Engine marketing strategy. We compare and evaluate competitors, your online market, and your current Website. In addition, we begin a thorough evaluation of keywords and phrases pertaining to your Website and market. This market research provides information on: keyword strategy, content, technology needed, usability, competition, etc. With this information, we are able to effectively outline a Search Engine marketing strategy.

Optimize:

The SEO Report (mentioned above) will outline our Search Engine Optimization strategy. Search Engine optimization is the process in which we implement our ideas, content, technology and keyword strategy. Of course, this is all done in a professional manner with absolutely no attempt to "trick" the Search Engines into thinking your Website is something it's not. We believe that Search Engine optimization is more about optimizing for the people that will use your site (your customers), than it is about optimizing for the Search Engines' algorithims. In other words, if your site is built in such a way that it is informative, easy to use, and encourages users to take action: it will do just fine in the Search Engines. Assuming you do your programming properly.

Track:

We track all vital statistics, such as: referral rates, search words, search engine referrals, and ROI factors. It is imperative that we measure the results of our Search Engine marketing strategy, in order to be able to continue to optimize results. This tracking of course involves Website analytics, which will tell us precisely how people are using your site. This information (obtained through log file analysis) is a gold mine when used properly.

Adjust:

Based on what we have learned in our tracking and Website analytics, we continue to improve your Website. For instance, if usability issues are identified in the site analytics, we make adjustments to make the Website easier to use. In addition to improving conversions (users becoming clients), we always strive to increase your exposure by improving rankings and expanding the keyword base.

If you would like more details on how to move your company forward, please call 800-310-0317 or contact us online about our search engine optimization strategy.