- The Karcher Group
- Web Marketing
- Online Reputation Management
Online Reputation Management
You know how word-of-mouth advertising works, right? Now imagine that, instead of news traveling from person-to-person over the course of days and weeks, one person's opinion is broadcast over the Internet for thousands, even millions, to see in mere moments. That's the power of user-generated content like blogs, Twitter, and consumer review sites. It's like word-of-mouth advertising on a six-pack of RedBull.
Whether it's good, bad, or downright ugly, it's ridiculously easy for anyone to share their thoughts and opinions on your business - and this unfiltered online chatter can have a profound impact.
A glowing blog post that ranks well in Google, for instance, may drive a lot of positive traffic to your site. But a negative post may keep just as many people away. And it's not just potential customers who may be affected by this information or find it useful; it’s also existing customers, competitors (who may be monitoring your every online move), media, business partners, etc. Kinda scary, huh?
So what can you do about it?
With so much information flowing on the Internet, it's vital that you keep tabs on the what's being said about your brand/company and by whom. Here's why you need to closely watch what's being said about your company:
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Market Research - know what your customers are saying
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Know when you need to respond or fire-up the PR machine
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Connect with your best brand followers
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Get ideas to improve products and services
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Keep tabs on what's being said about company executives
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Make sure online information regarding your company is correct (we recently discovered that one of the search engines had our company listed completely wrong)
Take control of your online reputation
As a Web Marketing firm, we have some pretty strong opinions about Online Reputation Management. To us, good Online Reputation Management starts with good search engine optimization. Creating a well-optimized site, plus optimized video, photos, press releases, blogs, and articles, helps ensure that you dominate the search engine results pages with YOUR content. By being proactive and taking control, any negative content should come up less frequently as well as having less impact when it does.
Find out how we can help your company take control of the search engine results. Call us at 1.888.485.4932 or use the Contact form on this page.
