Measuring SEO Success

We've been saying it all along...A Website is an investment; Search Engine Optimization protects that investment. That's why we consider your site's conversion rate to be the most important indicator of SEO success.

So what exactly is the conversion rate, you ask?  It's the percentage of visitors who 'convert' to an action. Actions may include purchasing, submitting a form, downloading content, calling a phone number, or making an extended site visit.

A conversion rate effectively tracks the business advancements you have made from your Website, including leads, contacts, and profits. Conversion rates, however, cannot climb without other qualities of SEO success, including search engine referral rates, rankings, usability, and site content, to name a few.

A continual rotation of optimization, tracking, and adjustment to your campaign is what will make your site and your business investment do well month after month. Tracking in particular helps us evaluate the efforts of our marketing strategies - it's important to track the online spending (PPC, banner ads, natural SEO, etc) to see what's working and what's not.

Tracking also allows us to determine what users like and don't like about the site, where they are going or not going once they enter the site; how long they stay on a page or on the site, etc.

We use a number of analytic and diagnostic tools to measure SEO success, including ClickTracks, Google Analytics, AW Stats, and more. Plus, we employ ClickTracks Certified Professionals on our staff, so you can rest assured that we know ClickTracks from top-to-bottom, inside-out.

These tools help us measure not only online conversions, but the steps users take to complete a sale, online form, PDF download, etc. We can analyze where users drop off in the shopping cart process and make significant changes to help eliminate a high abandonment rate.

Learn more about our Search Engine Optimization Strategy and how it can work for you.

Intrigued? Call 800-310-0317 or contact us online.