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Measuring SEO Success

 

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Results-Focused SEO

Ever had the brilliant idea to start a home improvement project by "estimating" on the measurements?  Maybe you thought, "yeah, that window looks about 36 inches", only to find out you were, um, off?  While guessing on something like windows simply means an extra trip to Home Depot, guessing on the effectiveness of your SEO can have a detrimental impact on your website and your business.  That's why we relentlessly (and perhaps at times annoyingly) preach that, if you truly want to have SEO success, you have to measure, measure, and measure some more.

What's the Best Indicator of SEO Success?

We consider your site's conversion rate to be the most important indicator of SEO success.  High rankings and tons of site traffic are great, but at the end of the day you need to see an increase in your conversion rate if you want to see a similar increase in your bottom line.

So what exactly is the conversion rate, you ask?  It's the percentage of visitors who 'convert' to an action. Actions may include purchasing, submitting a form, downloading content, calling a phone number, or making an extended site visit.

A conversion rate is the best way to track the success of your website, including leads, contacts, and profits. Conversion rates, cannot climb without other qualities of SEO success though, including search engine referral rates, rankings, usability, and site content, to name a few.  When optimizing a site, though we'd like to focus solely on increasing the conversion rate, we have to put in place the building blocks to allow the conversion rate to increase.

Research, Optimize, Track, Adjust

A continual rotation of research, optimization, tracking, and adjustment to your campaign is what will make your site and your business investment do well month after month.  It's enough to make lesser marketers dizzy and disoriented.

We also use top-notch analytic and diagnostic tools to measure SEO success, including ClickTracks, Google Analytics, AW Stats, and more. Plus, we have a ClickTracks Certified Professionals on our staff, so you can rest assured that we know ClickTracks from top-to-bottom, inside-out.

These tools help us measure not only online conversions, but the steps users take to complete a sale, online form, PDF download, etc. We can analyze where users drop off in the shopping cart process and make significant changes to help eliminate a high abandonment rate.

Learn more about our search engine optimization strategy and how it can work for you.

Intrigued? Call 888.485.4932 or contact us using the form above.