Client Focus - Horton Crossbow
Horton Manufacturing is the world leader in high-performance crossbows. About seven years ago, our first project with Horton involved redesigning their website and integrating their website into internal databases. Over the years we have helped Horton with several iterations of their web site, plus content management, e-commerce, search engine marketing, and pay-per-click services.
Relationships are never without challenges, and we've had a few challenges along the way. Horton went through an owner switch, but the new owners ended up embracing what we do and started focusing more on online marketing. They are excellent marketers, and it's been fun to collaborate and strategize with them on marketing their site. They really embrace Web Marketing strategies like blogging and online community-building.
We have had an interesting, challenging and fun working relationship with Horton Crossbows, and it's been a treat to develop sites for their products. We've helped them realize the importance of the web and the tools available to grow their presence and brand online. On the other hand, they have helped us realize the importance of taking care of long-standing customers.
