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Ethical SEO

 

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White Hat Only SEO

It may come as no surprise that SEO companies come in all shapes and sizes, but how about colors of hats?  Yes, it's true; some choose to be white hatted do-gooders, some choose to be black hatted villians, and others choose to be somewhere in between. The thought of white hat vs. black hat might conjure up images of wild west shootouts or cartoon mice in trench coats, but I'm afraid it is nothing as exciting as that. No, it's actually just a term that describes how an SEO firm approaches the optimization of their clients' sites.

We make no bones about it with regard to SEO ethics: we are a 100% white hat SEO shop.  What that means is, unlike a black hat shop, we never employ any "tricks" on our clients' sites (or our own for that matter) in order to gain rankings.  There are always firms who are going to employ unsavory and dangerous techniques, just as there will be clients who are willing to take the risk.  We have chosen not to do business that way.

There are many reasons for this, the first being that we believe it's the most honest approach to the SEO business. The fact that it works out to our clients' advantage is really just an added bonus. Since we're not always chasing the latest algorithms for the purpose of trying to exploit the newest loop hole, we never get caught pushing the limits. This focus on the long term quality and effectiveness of our work and our clients' sites keeps us from being banned by the search engines or risking other sacrifices trying for short term jumps in rankings.

For us, search engine optimization is really the ongoing process of continually improving your site for your users. That means improving the following: Content, Architecture, Design, Usability, Accessibility and Popularity. If you're constantly working on these things and staying focused on the user, your site will also perform very well in the search engines without any need for shady tactics.

Your website - and your business - is too important to risk being penalized by the search engines for employing questionable tactics.

Forget the tricks.  Forget short-term gain with long-term pain.  We'll optimize your site on the up-and-up AND generate great results.

View our SEO case studies to see the great successes our clients have seen by using ethical SEO practices.