Our Email Marketing Approach
The key to a successful email campaign is to take a comprehensive approach - from the initial email “capture” to the final landing page conversion.
It’s a multi-step process, but rest assured, we’ve got it down. We’ll make sure your email campaign is properly executed on all levels; it’s one of the many benefits of our “one stop shop.” From design to HTML to content creation, we handle it all within our walls.
We start with the email capture. Before you start an email campaign, you need email subscribers. We’ll help you determine the best places on your website to collect email addresses, as well as the best offers to encourage them to sign up.
Next is the email message. Each message should adhere to time-tested best practices - a single call to action, wise use of graphics, appropriate copy length, etc. We’ll make sure your email message is specific, compelling and convinces the reader to take the next course of action.
Readers who “click through” find themselves on your website’s landing page. This is where you make the sale, so it needs to be good. No shortcuts please! Landing pages must clearly offer value in exchange for whatever action you’d like the user to take. We’ll write and design a landing page that adheres to established best practices and gets the user to convert.
Finally, there’s tracking and testing. Once your email goes out, it’s time to start monitoring stats to figure out what worked and what didn’t. We’ll dig into your stats to identify successes and opportunities for future email campaigns.
For true turn-key email marketing management, we’re here to talk.