- The Karcher Group
- Web Marketing
- Web Marketing and Design
- SEO and Dynamic Content
SEO and Dynamic Content
Is your CMS preventing the search engines from indexing your site content?
If your site has dynamic content, such as...
- a Content Management System (CMS)
- e-commerce solutions or product catalogs
- news, events or blogs
Then search engines may be having a hard time...
- finding your site
- indexing your site
- ranking your site
Many businesses use a content management system that prevents hundreds, even thousands, of pages of information, such as online products for sale, from being included in the search engine results. In essence, these pages are invisible to the search engines. Although the dynamic nature of database programming allows for easy management of content, it's still more advanced than current search engine technology.
Not to worry, however! Our genius team of programmers (we're biased, we know) have developed your marketing campaign's saving grace.
Search Engine Friendly Dynamic Content
We use our own technology to automatically generate search engine-friendly links and URLs that are easily crawled by the search engines. This benefits your company and your website in several ways:
For starters:
It creates simple, easy-to-remember URLs that users understand and search engines will follow like this:
www.coolmarketingsolutions.com/catalog/customgolf/Golf+Accessories
As opposed to this mumbled-jumbled mess:
http://www.company.com/products/display_product.jsp? prodline=BrandA+MT%2FR&brandID=01_ COMPANY&mrktarea=Blue+Vehicle&size=Z481%3G66Q27&style=MNR&style=1847& length=25&shipping=31
In addition:
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there is no third-party solution
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there is no proprietary programming
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this is a permanent fix, not an attempt to trick the search engines
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it leaves you in control of your website
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you own the solution, which is a one-time, cost-saving investment
And finally:
The results! Search engines can find and index more of your site's content, resulting in more traffic to your website, and hopefully, more sales. Users have an easier time understanding your URLs, as well the product pages they're viewing. It's a win-win-win: for the search engines, you, and your users!
Think we make sense? Call us at 888.485.4932 or contact us using the short form on this page.
