Get Started with a Content Audit from TKG
Does this sound familiar? You know that “Content is King!” You know that your biz needs to ramp up its content efforts, but you’re not exactly sure how or where to start….and you don’t want to waste precious marketing budget dollars until then.
Let us humbly suggest a content audit as a starting place. A content audit allows our content team to dig into all the nooks and crannies of your site, combing through key sections and even pages one by one.
The end product is a highly useful content marketing roadmap that analyzes the good, bad, and fix-this-immediately of your site. With your business’s unique needs in mind, we’ll make recommendations to help advance the buyer’s journey, boost brand recognition, and/or establish your business as a thought leader.
Specifically, we’ll evaluate:
- On-page SEO: Are header tags, page titles, and content optimized?
- Focus: Is the content clear, on-target, and appropriate for the intended audience?
- Mechanics: Is the content’s tone and flow consistent? How is the grammar?
- Usability: Does your navigation make sense? Is it easy for users to get where they want to go? Are pages easy to read?
- Action: Is brand messaging consistent? Is copy engaging? Are there calls to action? Are you getting visitors where you want them?
- Social: Are you engaging other forms of content (video, e-books, infographics, social media)?
We’ll break everything down into challenges, opportunities, solutions/recommendations so you have a beautiful roadmap of where to go next…and next after that…and after that. Whether you want to hire us to implement the solutions or do it yourself, it’s up to you. Either way, all the guess work will be gone!
Ready to go down the content road of success? Get started today with a content audit!