Common PPC Mistakes

While a lot of people exercise on their own, those who really want to get great results (and avoid serious injury) often hire a personal trainer. You can also set up and run a PPC campaign without the help of a professional, but you may end up not using your time and resources as effectively as you could be. The following is a list of common PPC mistakes made when trying to run a campaign without consulting someone that actually knows what they are doing.

Mistake #1:"Please let me have a PPC account. I promise I'll take care of it!"

If your aim is to lose money, waste time, and squander potential sales, then not analyzing your PPC campaign results is for you! We hate to say it, but a PPC account is a responsibility; you're going to have to take care of it if you want maximum results (or just hire us to do that for you. It's your call).

Mistake #2: Sanskrit statistics

All those statistics that accompany a PPC account can be very confusing, but you'll find power in those numbers. PPC statistical analysis can indicate what parts of your campaign are working, which are wasteful, and what steps can be made for optimal strategies and returns on your investment.

Mistake #3: "Hmm...This keyword costs 435% more than the others. It must be good!"

Just because a keyword is more expensive or popular certainly doesn't mean it's going to be the most effective for your business. Sometimes it's the targeted and specific keywords, which cost less, that garner better results over time.

Mistake #4: OCD: Obsessive-Changing Disorder

Because of the nature of PPC advertising, it's very easy to fall into a pattern of altering your account every week, day, or even hour. In doing so, however, you're dismissing the opportunity to find out what works and what doesn't with your PPC account. Instead, try changing one aspect at a time, gauging the results, and determining what aspects are successful about your campaign.

Mistake #5: The highest bidder always gets the top spot right? Wrong!

When Google decides where your site will be placed within their coveted confines of the "Sponsored Links", they'll not only consider your bid, they'll consider your copy, too. You can increase your chances of ranking higher with a well written ad and landing page.

Mistake #6: Ignoring conversion rates

If you're not going to track the amount of sales your PPC campaign is amassing, then what is the point? The best way to mismanage your PPC account and your advertising campaign is to ignore the bottom line.

Stop making mistakes. Let us help with your PPC campaign today.

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